Dharma and the Rise of Passion-Led Travel
📍 Travel Tech Essentialist introduced "Deep Dives," a new series focusing on influential travel tech companies, with Dharma being the first featured company. Dharma, a travel company that curates passion-led journeys, was established in Abu Dhabi and joined Mubadala’s Hub71 program. Charaf El Mansouri, Dharma's founder, aims to offer unique travel experiences, transforming travel into secular pilgrimages, a concept which allows non-travel professionals to plan and sell trips. Dharma's strategy includes creating 'unique content' with over $10.5 million in funding, $5 million in listed supply, growing at 25% per month, and partnering with more than 150 hosts. By 2026, Dharma aims to build a $1 billion inventory of unique travel content. A Thrillist survey found that 72% of Gen Z and Millennials consider travel core to their identity, and 88% view it as essential for personal growth. Dharma targets $6 million in revenue for 2024, leveraging influencers and creators to expand into new markets. They charge an 18%-25% commission on bookings, focusing on trust with creators, guests, and operators.
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