cara.laimiles@trustyou.net

📈 TrustYou, a technology company, presented data analysis tools for the travel and hospitality industry at DSTNCMP24 in Bregenz. Almost 50% of participants collect data, mostly analyzing it for customer service improvement, price optimization, and process enhancement. Leading examples include Aldo, with its big data architecture, and Groupon, processing over a terabyte of data daily. The hospitality sector uses data for visitor analyses, marketing optimization, and trend analyses, as demonstrated by Tourism New Zealand, Visit Scotland, and Travel Oregon. TrustYou analyzes millions of reviews to provide insights for the industry. In Bregenz, 4,777 reviews were written from June to August 2023 versus 2,924 from January to May 2024. Market research highlights from participants included understanding trends and customer behavior to optimize offers and marketing strategies. Significantly, 95% of travelers read reviews before booking, repeat travelers account for 30-60% of total bookings, and returning customers generate 67% more revenue than new ones. The typical customer journey has numerous touchpoints, highlighting the importance of data in enhancing customer loyalty and profiling for targeted offers.