Is WhatsApp the Secret to Your Hotel Guest Engagement Strategy?
📱 Hotels are using WhatsApp to enhance guest communication, boosting online check-in rates, improving service, and increasing on-site sales in locations like Germany, the Netherlands, and Belgium. WhatsApp offers a 24-hour free response window for incoming messages, while outbound messages vary in cost by campaign type and location. Only 12% of hotels currently utilize WhatsApp, suggesting a potential opportunity. The tool is part of a broader communication mix that includes email and SMS, tailored to guest preferences and hotel needs.
Share