Google keeps commercial model for agentic hotel booking
🌐 Nov 25, 2025: Google plans to implement agentic booking in AI Mode, maintaining its current commercial model to minimize structural changes for partners. In 2026, Google will focus on learning user preferences with major partners like Booking.com and Expedia. The launch date is still undecided, with seamless booking experience and traveler expectations as main challenges. This initiative extends Google's AI expansion into travel, following similar ventures in restaurants and events.
Share
