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Market Trends

1660 posts

[[ 4 ]]

Maximizing share of voice and prioritizing direct bookings

  • Automatic
  • 14 November 2024
📌 On Nov 14, 2024, a key metric for hotels, Share of Voice (SOV), is highlighted, revealing the strategy to increase direct bookings by understanding traveler's purchase behaviors. Expedia research indicates travelers spend over five hours researching trips, presenting an opportunity for hotels to leverage digital advertising, SEO, and social content during this phase. Emphasizing direct booking perks like room upgrades, personalized experiences, and exclusive offers can influence traveler's decisions. Additionally, offering personalized perks for direct bookings can foster emotional connections and encourage repeat business.
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Hoteliers too ambitious about the future of direct bookings?

  • Automatic
  • 14 November 2024
🏨 Skift's Hotel Distribution Outlook 2024 forecasts direct digital channels outpacing OTAs in hotel bookings by 2030. On Nov 14, 2024, the report suggests a rise in digital direct bookings from 25% to 42% by 2024, while cutting OTA dependence from 25% to 13%. Hotels invest 2.5%-2.75% of net room revenue in technology, starkly lower than Expedia's and Booking's 15%-17%. Marketing budgets for hotels also trail at under 2.5% versus Booking's 36% and Expedia's 54%.
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  • 3 min

Schweizerhof hotel & spa

  • Sophie Weir
  • 13 November 2024
🏦 Schweizerhof Hotel & Spa in Bern, a UNESCO heritage site, and Swissline both celebrate milestones in 2024: 165th and 35th anniversaries, respectively. The hotel introduces six Swissline treatments and a special spa package. The 500 sqm spa features a heated pool, Finnish sauna, steam room, and three treatment rooms. Treatments range from 30 to 75 minutes, focusing on skin barrier support, collagen production, and addressing inflammation. From October to December 2024, guests can enjoy the "A Moment in Time Ritual" promotional package.
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  • 1 min

Etro Home Interiors

  • Megan Carley
  • 13 November 2024
🏬 Etro Home Interiors reveals its 2024 collection, merging 60s and 70s rediscovery with modern style. Furniture boasts clean lines, lacquered finishes, and up to nine color options. The Rotunda collection features sideboards and other units, complemented by the Arnica top. The Around mirror, with glossy lacquered wood and LED lighting, adds vintage elegance. Hand-tufted mohair Cherry, Cream, and Yellow Hues rugs introduce geometric motifs. The Dice collection's totemic lampshades enhance interiors with sophisticated lighting.
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  • 2 min

The enchantment of Christmas holidays

  • Megan Carley
  • 13 November 2024
🎄 Pedrali collections offer design gifts for Christmas, with items like the flexible Diego side table by Jorge Pensi Design Studio, featuring an aluminum die-cast base, a trapezoidal HPL tabletop, and adaptable positioning. For plant enthusiasts, Hevea, designed by Victoria Azadinho Bocconi, is a versatile pot-holder that allows vertical arrangements. Giravolta lamps by Basaglia Rota Nodari provide 360-degree rotation, a handle, and touch control with three light intensities, enhancing festive atmospheres with their wireless design.
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Beyond Rooms: Unlocking F&B’s Power in Hotel Profitability

  • Josiah Mackenzie
  • 13 November 2024
🍴 Anthony Torres, a top food and beverage leader in the hospitality industry, was featured in an episode on Nov. 13, 2024. He discussed the crucial role of F&B in hotel profitability and guest satisfaction, touching on complexities, economic aspects, cost and labor balance, destination creation, and monitoring KPIs. The episode highlighted F&B's impact and included resources for businesses and hospitality brands.
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Americans will chill in Europe for the ’24 winter holidays

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  • 13 November 2024
🏖️ Allianz Partners' 2024 European Holiday Destination Index, analyzing over 940,000 itineraries, reveals top 20 cities for American winter travel. London leads, Paris, Madrid, Rome follow. Dublin enters top five, up two places. Amsterdam, Frankfurt (7th), and Munich (9th) remain popular. Brussels and Venice climb two and three spots, respectively. Data covers November 27, 2024 - January 5, 2025 travel period.
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  • 4 min

Hotel guests opt for on-the-go, easy meals over elaborate buffet spreads

  • Kathakali Nandi
  • 12 November 2024
🍴 Hotel guests increasingly prefer quick, efficient, on-the-go breakfast options over traditional sit-down or buffet styles. Daniel Puglisi, SVP of Peachtree Group, highlights the popularity of handheld items like breakfast sandwiches and burritos. Breakfast bowls are also gaining traction for their nutritional value and aesthetic appeal, with an emphasis on fresh ingredients and diverse cuisines. Health and sustainability are prioritized, with hotels like Salamander Collection focusing on house-made products, local produce, and partnering with local farms to support the economy and reduce environmental impact.
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  • 2 min

Global overnight arrivals exceed 1.5…

  • Travel Weekly Group Ltd
  • 12 November 2024
🏖️ International tourism arrivals are expected to hit 1.5 billion in 2024, a growth surpassing 2019's numbers, as reported by the WTM Global Travel Report and Tourism Economics at World Travel Market London. By 2030, overnight tourism arrivals could increase by over 30% to two billion. Leisure tourism expenditure in 2024 is estimated to reach over US$5.5 trillion, a 24% increase from 2019. Travel spending as a percentage of consumer spending is up to 8.8% in 2024 from the 8.2% average of 2010-2019. Overnight stays in paid accommodations in 2024 are projected to be 7% above 2023 and 16% above 2019, with the average length of stay for international trips up by 12% compared to 2019.
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Traveler preferences: Human interaction vs. digital in travel

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  • 12 November 2024
🏠 On Nov 12, 2024, Phocuswright released a report indicating travelers favor human interaction for certain services, despite the rise of digital tools. Key insights reveal digital preferences for check-ins and bookings, but human assistance is chosen for tours and customer service, particularly by those under 55 and tech-savvy individuals. While mobile apps lead digital check-in methods, high-speed Internet remains the essential technology, and advanced options like facial recognition and virtual concierges are less sought after.
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