Market Trends

Wellness is no longer confined to the spa. Today’s travelers are seeking experiences that enhance sleep, reduce stress, and foster connection, which is shaping where they choose to stay and how much they spend. For boutique and independent hotels, this represents both an opportunity and a challenge: how to define their wellness identity authentically and profitably, without heavy capital investment.

First, a Word on Historical Data Let’s be clear: historical data isn’t useless, but its role has been dangerously misunderstood. Historical data is for autopsies, not for steering. Use your…

The family travel market is thriving. In 2025, nearly half of all travelers (47%) chose multigenerational trips, marking a 17% surge from the year before. For hotels, this trend represents a…

To stay one step ahead in a constantly evolving sector, explore our monthly recap of hotel openings worldwide. Built on the foundation of our weekly maps, this format delivers a…

Luxury and mid market hotels enjoyed a rise in occupancy, room rates and profits in August, while budget hotels lagged behind as they juggle rising costs and dwindling consumer demand,…

As seen in the latest Canada Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE), at the end of 2025’s third quarter, the total country’s pipeline reached 333 projects with 44,659 rooms, representing year-over-year (YOY) growth of 2% in projects and a robust 9% YOY increase in rooms.

Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7% respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in August.

The Coventry and Warwickshire Convention Bureau has launched a new industry network to support the growth and collaboration of hotels and accommodation providers across the region.  Known as the Coventry…

For the past six months, Osaka has played host to the World Expo, a quinquennial event that brings together people and innovations with a focus on key global challenges. The event has historically generated substantial gains in hotel performance, a pattern that was evident in Osaka and neighboring markets in Japan.

Hospitality used to be about comfort. Now it’s about connection. Hospitality has always been about service, comfort, and place. But the new frontier is community. Guests no longer want to…