Europe’s underappreciated superpower
While Europe’s policymakers and opinion leaders obsess over semiconductors and clean tech, another economic engine is humming along with far less fanfare – and far greater local impact. In its forecast for the five-year period from 2024 to 2029, Oxford Economics named travel and tourism the world’s fastest-growing established industry – outpacing financial services, manufacturing, and even information and communication. It’s time Europe treated it as a serious pillar of economic strength – not a sideshow.
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