Market Trends

💻 Aug 21, 2025. Bleisure travel is booming as flexible workstyles rise. The global bleisure market is expected to grow 500% by 2033. 84% of travelers want to add vacation to business trips; nearly half did so last year. Hotels adapt with long-stay rooms and leisure offers. Cities like San Francisco thrive on business and cultural proximity. Bleisure guests extend hotel stays, cutting acquisition costs by turning bookings into multi-night experiences.

🏨 Hotels in rural and coastal areas, such as Lincolnshire and Cumbria, saw a 6% rise in RevPAR in early 2025. East and North Yorkshire, Lancashire, and Cheshire reported double-digit growth in group bookings. Urban centers like London and Manchester lagged, with Edinburgh's RevPAR dropping 2%. Cardiff's RevPAR surged 44% due to Oasis concerts, while Northern Ireland's rose 23% from The Open Championship. VisitBritain reports 25% of UK consumers plan fewer trips, possibly affecting future demand.

🍵 South Korean-style cafés are transforming the U.S. café scene with unique Asian coffee and tea drinks. Expanding from New York to Los Angeles, these cafés offer visually appealing, indulgent flavors with ingredients like sweet corn and black sesame. Highlights include Korean Einspanner and China's AeroFoam drinks. This trend satisfies consumers' desires for experiential and shareable beverages. Carbonate, a creative agency, ranked #45 on the 2025 Inc. Regionals: Midwest list, supports brands in this evolving landscape.

🏨 Global hotel construction pipeline achieved a record-high with 15,871 projects and 2,436,225 rooms as of Q2 2025, up 3% in projects and 2% in rooms YOY. The U.S. leads with 6,280 projects, followed by China with 3,733, contributing to 64% of global projects. Upscale projects set records with 3,852 projects. Dallas holds the top city position with 199 projects. 970 hotels opened in H1 2025; 1,884 more expected by year-end. LE forecasts 2,854 openings in 2025.

🗺 More than 60% of people in the UK plan domestic holidays this summer, per Travelodge. Among 25-34-year-olds, nearly 75% have arranged UK breaks, with 58% making it their main holiday. 51% of younger travelers choose destinations influenced by Harry Potter, like Warner Bros Studio Tour, Hertfordshire. A third of 55-64-year-olds prefer Emmerdale's Yorkshire Dales. Coastal breaks are favored by 48%. Cost is a key factor for over a third, alongside convenience and family proximity.