Market Trends

📖 Saladplate, the official content hub for the Hospitality, Food and Beverage portfolio by Informa Markets, provides weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. It offers exclusive access to over 10,000 brands, companies, products, and over 35 international trade events. Saladplate is a key resource for insights into industry trends and innovations within the hospitality and wider business community.

🏡 Choice Hotels International celebrated the Ascend Collection brand reaching over 400 hotels globally since its inception in 2008. The “Ascend Collection” now has a streamlined name and a new logo. It boasts 423 hotels with more than 70 in development. In 2024, room numbers surged by over 40% compared to 2023, with expansion into markets such as Washington, D.C., Park City, Utah, Vancouver, Mexico City, Queensland, and Calama. The upscale portfolio of Choice Hotels grew by 44% in 2024 to over 110,000 rooms, representing nearly 20% of its offerings. A revamped ChoiceHotels.com and mobile app in December 2024 led to a 16% rise in direct upscale hotel bookings.

🏕 Glamping, an upscale camping trend, has a market valued at $3.11 billion globally, set to reach $5.94 billion by 2030 with a 17.5% CAGR. Europe is the largest market with over 35% share. The growth is driven by Generations Y and Z, making up 45% of sales in 2023, while families and mature travelers represent 27%. Glamping appeals to 79% of enthusiasts for multi-generational trips, indicating its potential in luxury tourism where experience trumps opulence.

📈 Whitbread, Premier Inn's parent company, is selling £1 billion in properties for its five-year growth strategy. Revenue fell 1% to £2.92 billion for the 52 weeks ending 27 February 2025, with UK Premier Inn sales down 3% to £2.69 billion. Adjusted profits dropped 14% to £483 million; statutory pre-tax profits decreased 19% to £368 million. The company plans 1,000-1,200 new UK rooms and a £250 million share buyback. Premier Inn Germany grew 21% to £231 million, cutting losses and projecting £5-10 million adjusted profits this year. Whitbread sold two hotels for £56 million, targeting a £2 billion raise for expansion and shareholder returns.

🏡 OYO, under Oravel Stays Ltd, has signed lease agreements for six former Mercure hotels in the UK, expanding its upscale Sunday brand. The properties are located in Cardiff, Warwick, Dorking, Staines, Exeter, and Winchester, following the Lansbury Heritage Hotel opening in Canary Wharf in September 2024. The Sunday brand was introduced in 2023. These properties are expected to draw 65,000 international guests annually, with over 30% of bookings from overseas. OYO operates around 200 properties across 65 UK cities and aims to grow the Sunday brand to 25 properties worldwide by spring 2025. The company saw a 15% revenue increase in 2024.

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