Market Trends - 10 Minutes News for Hoteliers - Page 74

Preferred Hotels & Resorts Releases Findings From U.S. Performance Report

📈 Preferred Hotels & Resorts, from 2022 to 2024 in North America, outperformed competitors with a RevPAR Index of 136%-139% for resorts, 111%-119% for primary markets, and 102%-107% for secondary markets. Occupancy and ADR were key drivers. The cost to hotels was under 1.7% of gross rooms revenue, compared to 11% for other luxury brands, showcasing significant cost efficiency. The study, conducted by HVS, utilized STR data.

1 min

Civitatis expects 40% growth in agency…

🌍 Civitatis aims for a 40% increase in registered travel agencies by 2025. 🌍 With 46,000 agencies currently on board since its 2018 launch, it emphasizes personalized experiences. Key markets: Italy, Spain, Mexico, Argentina, and Brazil. 📈 B2B sales director Verónica de Iscar highlights growth through local support, training, and partnerships. Future focus includes Japan, Thailand, and Latin America. Technology, via proprietary API, is crucial for scalable collaborations and enhancing agency sales.

4 min

Winning the World Cup of Demand: A Revenue Management Playbook for Major Events

🏆 When the World Cup comes to host cities, stadiums fill with 50,000 to 80,000 fans, but some locations offer as few as 13,000 hotel rooms. Revenue managers need strategic approaches to handle this discrepancy. Key strategies include implementing match-day calendars, monitoring supply-demand imbalances (e.g., 60,000 stadium seats vs. 30,000 rooms), enforcing strict booking policies, optimizing lengths of stay, and leveraging AI. Hotels must prepare operational teams and focus on guest experience to ensure long-term success.

Hotels look beyond rooms for revenue growth

💸 Sep 18, 2025: Hotels face economic uncertainty, prompting a shift towards monetizing noncore assets. 89% of executives agree on diversifying revenue models, though innovation is lacking. Only 33% of hotels explore creative monetization, yet 86% report increased profitability and guest satisfaction. Learning from media and retail, hotels can employ the 5as framework—ancillaries, attention, access, affinity, and ability—for new revenue streams. Balancing core and noncore assets requires strategic alignment and long-term experimentation.

4 min

IHG has a clear mission: Increase in the East

📅 Elie Maalouf, CEO of IHG Hotels & Resorts, spoke at the Skift Global Forum emphasizing growth in the East, especially the Middle East, Southeast Asia, and China. Japan saw 36.9 million international visitors in 2024, a 47% increase from 2023. Only 5% of Japanese hotels are branded internationally. IHG plans to double its 50 hotels in Japan. Globally, IHG has 6,730 hotels in over 100 countries, with 2,300 more in development. IHG acquired Ruby Hotels for over $300 million in 2023.

2 min

Propellic study shows direct bookings…

🛫 Fewer than 10% of bookings in Google AI Mode are through OTAs, while 56% are direct with hotels or suppliers. Propellic's study, analyzing 300+ booking journeys and 71,000 words of transcripts, highlights the need for a strong GEO strategy. Google Business Profiles are increasingly critical, acting as primary storefronts. Sundar Pichai confirms AI Mode as Google's future, shifting traditional search paradigms. Propellic CEO, Brennen Bliss, emphasizes controlling the AI ecosystem's collapsed funnel for competitive advantage.

2 min

Key Data strengthens UK presence with new…

🗺️ The UK short-term rental market, as of September 2025, shows mixed trends. Average daily rates (ADRs) are up: November ADRs hit £159, a 7% growth year-on-year. September and October rates grew by 4% and 5% respectively. Forward bookings dipped 5% in September and 3% in November, while October saw a 2% rise. Lead times decreased by 6% in September and 4% in October and November. Key Data launched new tools to aid property managers amid these shifts.

2 min

More than half of hospitality executives…

📈 Hospitality executives prioritize productivity to boost EBITDA, with 82% seeing its impact. 📊 Technology is key, with 53% emphasizing its role in strategic productivity. Main challenges include rising costs (74%), inefficient processes (42%), and outdated systems (58%). Automation (61%) and improved scheduling (45%) are potential tech solutions. Only 35% trust their data. The report by Sona and Peach 20/20 highlights the evolving focus on productivity through AI and tech advancements.

1 min

AHLA Survey: Majority of Hoteliers Scaling Back Development Plans

🏨 WASHINGTON, D.C., late August: A survey by the American Hotel & Lodging Association (AHLA) reveals financial strains on nearly 400 hotel owners/operators due to rising costs and uneven demand. 32% delayed development projects, 24% scaled back, and 8% canceled. Only 8% proceeded with new investments. 49% report understaffing. Leisure travel declines for 30% of hotels, while business/government travel drops for 15-17%. AHLA aims to advocate for policies that boost travel and reduce operational pressures.

1 min

HAMA Releases Fall 2025 Industry Outlook Survey Results

🏨 Fall 2025, Austin, Texas: The Hospitality Asset Managers Association (HAMA) released its Industry Outlook Survey, with insights from 81 hotel asset managers, representing 33% of membership. Over 70% anticipate a 1-3% rise in RevPAR. Two-thirds are pursuing acquisitions, while 80% plan renovations in the coming year. The survey, linked to HAMA’s Spring 2025 Annual Meeting, reflects optimism for Q4 and a proactive industry stance.

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