REPORT: Restaurant Loyalty Trends
📈 PAR Punchh released its "PAR Punchh Loyalty Trends Report," revealing innovative loyalty program strategies in the restaurant industry. Key findings: loyalty programs drove a 12% increase in loyalty sales from 2022 to 2023, a 5% overall rise in consumer spending, morning sales growth due to office returns, and a 25% loyalty sign-up rate among Gen Z. In-store ordering accounted for nearly 40% of transactions, underscoring the value of omnichannel presence and POS systems. CEO Savneet Singh emphasized the importance of understanding loyalty behaviors for market success. The report is based on data from Punchh's platform, used by over 30% of top 100 restaurant brands.
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