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Market Trends

1043 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

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  • 2 min

Immersive 'Cube' Experience by Baranowitz + Kronenberg Transforms Hospitality Design at Canary Wharf

  • Stephanie Chen
  • 3 March 2026
🏗️ Architecture and design firm Baranowitz + Kronenberg, 2025, Canary Wharf, London: The Cube, originally aired in 2009, transformed into a 27,000-square-foot immersive venue. Located in a mixed-use building, it features 21 cubes and 7 bars, lounges, and a restaurant over two floors. The design highlights vertical connections and movement, balancing industrial and modern elements such as concrete and LCD technology. Alon Baranowitz emphasizes translating the TV show's emotional experience into tangible architecture.
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German Hotel Market Faces RevPAR Decline in 2025 Amidst Rising Costs and Domestic Demand Reliance

  • a.barbosa
  • 3 March 2026
📊 In 2025, Germany's hotel market faces operational challenges, with operators grappling with rising costs and limited domestic spending. Despite these issues, overnight stays remain stable, nearing 2024's record levels according to Destatis data. The hospitality sector sees decreased international demand, unlike 2024's UEFA and concert-driven peaks. MKG Consulting reports a slight RevPAR decline due to post-event normalization, with occupancy stable but pricing power reduced. The year marks a shift from event-driven success to reliance on domestic demand.
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Stone & Soil Finds Stillness in Japandi Design

  • Stephanie Chen
  • 2 March 2026
🍹 Inside New York's Park South Hotel, a new cocktail bar, Stone & Soil, has opened, combining Japanese bartending with Japandi design. Founded by Jimmy Rizvi and Kanvar Singh, and developed with Hirotomo Akutsu and Rio Azmee, the bar emphasizes precision and sustainability. Designed by Shaila Rizvi, it features recycled Japanese wood, a Kyoto-inspired façade, and a clean, calming interior. The bar avoids plastic materials, using handcrafted elements for a serene atmosphere inspired by Japanese hospitality.
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Rising Hotel-to-Serviced-Apartment Conversions Driven by Tech and Lower Operational Costs in Europe

  • Automatic
  • 2 March 2026
🏨 March 2, 2026, across Europe, high construction costs are pushing hotel conversions to tech-enabled serviced apartments. These models cut costs by eliminating front desks, daily housekeeping, and F&B operations, appealing to investors with better margins and predictable cash flow. In Germany and the Nordics, long-term leases mitigate operational risk. Rising sustainability concerns and evolving guest expectations favor these service-light assets, challenging traditional hotels to adapt for future competitiveness.
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  • 2 min

Travel’s third-largest sector faces its defining decade

  • 28 February 2026
🏖️ Experiences in the travel sector reached $271 billion in 2025, surpassing pre-pandemic levels and growing faster than the broader travel industry. The sector is projected to exceed $340 billion by 2029, with an 8% nominal CAGR from 2023-2029. Online channels are expected to rise from 17% of bookings in 2019 to 42% by 2029, with OTAs being the fastest-growing channel, increasing bookings more than fivefold from 2019 to 2029.
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Going Solo: The power of being an independent hotel

  • Guest Contributor
  • 27 February 2026
🏨 In 2026, independent hotels excel globally with agile, culturally relevant, and resilient approaches. Over 90% of luxury travelers prefer effortless, curated journeys, and 89% seek hotels reflecting local culture. Loyalty programs are crucial, with I Prefer Hotel Rewards boasting over six million members. Preferred Hotels & Resorts members outperform competitors, with affiliation costs at 1.7% of gross room revenue versus 11% for other brands. The Post Ranch Inn, Big Sur, joined Preferred in 2024, highlighting the independence advantage.
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Hospitality Strategic Planning: 5 Moves to Define Your Year

  • 27 February 2026
🏨 Luxury hotels are missing out on half their revenue potential by focusing digitally on room bookings rather than high-margin assets like spas and dining. HotStats data shows non-room revenue can account for 45-55% of TRevPAR, yet strategies remain 90% room-focused. A unified commerce platform can capture intent and reduce booking friction, preventing a 30% “invisible guest” opportunity loss. Pre-booked activities lead to 47% more spent on lodging and 81% more on local transport.
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Direct Channel Benchmarking Identifies Gaps and Boosts Hotel Conversion Rates and Revenue

  • Automatic
  • 27 February 2026
📈 Feb 27, 2026: Direct channel benchmarking has become vital for hotels, identifying gaps in conversion, revenue, rate parity, and visitor behavior. Key metrics include conversion rates, booking numbers, and demand patterns. Common issues are low conversion and booking values, rate disparities, and poor mobile performance. Addressing these through strategic actions and optimization enhances direct revenue. For more insights, visit The Hotels Network.
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U.S. Hotels See First RevPAR Growth Since March 2025, Driven by 0.6% ADR Increase

  • Automatic
  • 27 February 2026
📈 Feb 27, 2026, U.S. hotel industry: January 2026 saw Revenue per Available Room (RevPAR) increase by 0.4% to $79.69, the first rise since March 2025. Average daily rate increased by 0.6% to $152.09, offsetting a 0.2% occupancy drop to 52.4%. Minneapolis led major markets with a 17.5% occupancy increase and 25.9% RevPAR rise. Miami’s ADR rose 12.4% due to the CFP Playoff Championship Game, while Washington, D.C. and Tampa faced declines.
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HOTELS Magazine March/April 2026 digital issue now available

  • HOTELS Editors
  • 26 February 2026
🏨 March/April 2026 HOTELS magazine is out. Featured: Orient Express brand revival by CEO Gilda Perez-Alvarado. ALIS recap poses if 2026 will surpass 2025. FIFA World Cup 2026 sparks hotel opportunities. Costalegre, Jalisco, Mexico sees a development boom. Explore JW Marriott Reston Station's insights with its GM. Visit W Punta Cana, Dominican Republic. Discover these stories and more in the new edition!
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    The visibility game just got serious for hoteliers

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