Market Trends

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  • 3 min

For Gen Z, travel as important as career, according to Global Hotel Alliance survey

🌍 In 2026, global travel trends show a shift towards personal, meaningful travel. With over 34 million Global Hotel Alliance members, 65% say travel reflects identity, and nearly 90% agree or are neutral. Leisure trips (average six per year) surpass business trips (four per year), with Gen Z prioritizing travel over career. Sixty-two percent prefer new destinations, and 79% opt for quality upgrades. Technology adoption is high, with 60% using AI tools. Top travel regions: Asia, led by Japan (14%).
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  • 16 min

Hotel Availability Near College Campuses – A Mews Study

🏨 In 2025, over 1.3 million applicants submitted 8.5 million college applications in the U.S., fueling demand for nearby accommodations. However, only 25% of hotels are within two miles of top campuses. The University of Hawaii boasts 91% hotel proximity, while Yeshiva University has the lowest. Parking is available at 90% of hotels. New hotels or improved offerings can capitalize on underserved markets, particularly at institutions like the University of Chicago and Johns Hopkins University.
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Hotel market “rewards differentiation and punishes mediocrity”

🏨 UK hotel market remains resilient with strong demand, buoyant occupancy, and a weak sterling boosting tourism and investment. The event, held at Leumi UK's London headquarters, highlighted challenges like payroll inflation and energy costs. Digital transformation is seen as an opportunity, while restaurants pose profit challenges. Extended-stay accommodations perform well, though education on operating models is needed. Debt providers offer short-term financing with greater headroom for cost volatility.
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High-value repositioning underscores Berlin’s luxury demand

🏨 Berlin, 2023: The Hotel de Rome, built in 1889, will transition to Four Seasons, undergoing a redesign by Humbert & Poyet. The project will reconfigure 140 rooms, add three new dining venues, and preserve architectural features. Gruppo Statuto, with a portfolio including the Mandarin Oriental Paris, leads this repositioning. General Manager Christian Poda will oversee operations. This aligns with Berlin's luxury market evolution and Four Seasons' EMEA strategy, enhancing Berlin's appeal to high-end travelers and investors.
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Hilton captures rising demand for experience-led luxury travel

🏨 Hilton’s luxury segment saw strong performance in 2025, setting a positive outlook for 2026. Key hotel openings include Waldorf Astoria Seychelles (2025), Osaka (2026), and Jaipur (2027); Conrad Orlando (2025), Chongqing (2026), and Budapest (2026); LXR Tokyo (2026), Diriyah (2026), and Bali Ubud (2027). Growth is fueled by demand for multigenerational, solo, and culturally immersive travel experiences, with expansion in EMEA, Asia, and island destinations.
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  • 2 min

#hospitalitymanagement #experience #onlinereview #human | Thibault Catala | 11 comments

📈 In 2022, a European study highlighted breakfast as a top-3 hotel selection driver, following location and price/value. Reviews impact demand and RevPAR, with 80%+ of travelers trusting online reviews more than official websites. Most negative reviews stem from service quality. Reputation influences profitability, and review scores predict satisfaction and return intention. Hospitality success hinges on human emotions, not just tech or revenue management, emphasizing the industry’s human-centric nature.
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  • 1 min

New Study Highlights EU-US Labour Productivity Gap 2019-2024

📊 The European Employers’ Institute released a study on December 2, 2025, examining the EU–US labour productivity gap from 2019–2024. EU productivity in 2024 averaged $72/hour (PPP) versus $116/hour in the US, marking a 38% gap. The gap widened due to a 9.7% US productivity increase compared to the EU's 2.4%. Key drivers include pandemic labour-market responses, the US digital and AI boom, and EU industrial competitiveness challenges.
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The new drivers of hotel loyalty: flexibility and value

🏨 Dec 2, 2025, U.S.: SiteMinder and Choice Hotels highlight a trend of travelers preferring direct bookings for flexibility, transparency, and value. Choice and Hilton revamped loyalty programs with easier status tiers and frequent rewards. Loyalty program memberships surged, with Choice surpassing 73 million members. Starting 2026, Choice will allow point transfers, aligning with diverse travel patterns. Elite status is now more accessible, with Choice rewarding members every five nights and offering faster credit via co-branded cards.
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We just pulled the early numbers from our global OTA research (coming soon). And the results surprised even us. 👀 Airbnb. Not in the top five. Expedia. About 41 million organic visits. Booking.com.… | 10 Minutes Hotel

🌎 Expedia gathered approximately 41 million organic visits, while Booking.com saw about 274 million, plus an additional 27 million paid visits. Despite these figures, Airbnb did not make the top five in global OTA research. The diverse market includes hundreds of OTAs worldwide, creating a complex distribution network for hotels. More detailed data will be available soon, potentially in a downloadable Google sheet. Stay tuned for updates and explore the Hotel Brands of the World infographic.
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