Market Trends

📈 Paris saw a notable increase in RevPAR (+6.3%) in November 2025, with occupancy up by 1.1 points and ADRs rising by 4.8%. The luxury segment led growth with a +4.9% RevPAR increase. Meanwhile, provinces declined by -1.3% RevPAR due to a -1.6 points drop in occupancy. Île-de-France outside Paris improved slightly (+1.3%) but remained below 2023 levels. Regions like Île-de-France (+4.6%), Provence-Alpes Côte d'Azur (+5.8%), and Occitanie (+5.7%) drove growth, contrasting with declines in Pays de la Loire (-10%), Brittany (-7.3%), and Normandy (-6.3%).

🏨 Spain and Italy show strong hotel performance in November 2025, with RevPAR increases of 5.3% and 4.4%, respectively. Madrid (+8.6%) and Bilbao (+15.3%) boost Spain's figures, while Rome (+15.3%) benefits from events like the Lipedema World Congress. Meanwhile, Venice suffers a 13.8% drop without the Art Biennale. The UK sees a 2.0% RevPAR rise, driven by London (+7.0%). France's RevPAR grows 1.7%, led by Paris (+6.3%) and Marseille (+13.7%).

📅 November 12-13 at Javits Center, BDNY attracted nearly 15,000 professionals, marking a 16% rise in attendance from 2022. Featuring over 650 exhibitors, the show expanded international presence with new pavilions from Portugal and Ukraine. The event included 30+ sessions on industry trends and recorded a 17% uptick in matchmaking tool usage. Best Exhibit winners included Mittman Hospitality and more. The next BDNY is slated for November 10-11, 2024, at Javits Center.

🏨 Luxury hospitality is diverging into two categories: external luxury, catering to Status Seekers and Service Loyalists with prestige and predictability, and internal luxury, focusing on Experience Hunters and Transformation Seekers with mood and depth. The shift is due to AI-driven travel planning, emphasizing internal requests like "lively" or "grounding." DNA Hotels aligns with internal clarity, curating vibes and emotions. The future hinges on clearly defining the guest experience.

🤖 By 2033, the U.S. anticipates 1 in 8 jobs will be in hospitality, up from 1 in 25, equating to a 15% annual growth. Salaries will average around $40,000 by 2026. AI will enhance recruitment, improve work environments, and create tech-enhanced roles, boosting employee attraction and retention. AI tools offer instant recruitment feedback and predictive analytics, emphasizing tech integration. Hospitality roles will shift to human-AI partnerships, focusing on meaningful guest experiences.

❄️ Dec 19, 2025, global hotel performance stays robust with hotel occupancy up 0.5% year-over-year. Tromsø, Norway's occupancy hits 93%, leading the shift toward winter destinations. Meanwhile, the Caribbean, Aruba, and Ko Samui remain popular. Curaçao's occupancy grew by 11%. Waikoloa, Hawaii boasts the highest ADR, while Cairns offers the lowest rates. Global hotel revenue for Christmas and New Year is set to reach $7.4 billion, with New York generating the most revenue.

📺 Dec 19, 2025: Set-jetting, where TV shows and films inspire travel, influences nearly 30% of travelers’ destination choices. Hotels and destinations featured in popular media see search and interest spikes of 65% to over 400%. Global streaming platforms boost visibility and demand, making hotels primary attractions and enhancing long-term brand value. Social media further amplifies exposure, turning guest content into extended marketing opportunities. 📺✈️

🗺️ Amadeus reports that as of December 4, 2025, global hotel occupancy rose by 0.5% from 2024. Tromso, Norway leads with 93% occupancy. Curacao shows the highest increase at 11%, while Waikoloa, Hawaii has the highest ADR at $942. Guanacaste, Costa Rica tops with over $2,600 ADR, and Cairns, Australia records the lowest at $286. Holiday travel revenue is expected to reach $7.4 billion, with New York contributing $66 million.

🌍 Fewer than half of travelers are highly consistent with travel brand loyalty. According to Phocuswright’s report, 39% of recent flyers and 42% of paid accommodation users prefer one or two brands. However, many travelers are open to trying different brands, seeking novelty and variety in their experiences. Consistency in quality, like customer service and cleanliness, remains crucial, but some travelers desire change for variety's sake.

💼 Airlines, hotels, and OTAs prioritize value for money, pricing fairness, reliability, and ease, over loyalty programs. International travelers are influenced by comfort and brand identity, especially on higher stakes trips. Fair pricing is essential for brand trust. Go-to brands excel by consistently delivering dependable value and fairness. This pragmatic approach supersedes marketing narratives. Phocuswright offers data-driven insights for competitive advantage in travel and hospitality.