Hotel Marketing: Tips to Improve Online Presence Quickly
Hotel Marketing: Tips to Improve Online Presence Quickly Table of Contents
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Get Found First: 7 Simple Ways to Attract Guests with SEO
Get Found First: 7 Simple Ways to Attract Guests with SEO Table of Contents
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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)
Houston TX, January 15, 2025 —Hotels that allow Online Travel Agents (OTAs) to undercut their rates paynearly 50% more for PPC leads, new research has revealed. Analysis of 27million Cost per Click (CPC)…
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Start driving more direct bookings through Google
Google allows hotels to add free booking links that display direct rates alongside OTA rates with a link to your booking page Jan 17, 2025 Relying too much on OTAs…
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The hidden battle over hotel pricing with OTAs
Hotels allowing OTAs to undercut their direct rates experience significantly higher pay-per-click (PPC) advertising costs, new research reveals Jan 17, 2025 Hotels often rely on online travel agencies (OTAs) to…
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7 Tactics to Boost Direct Sales and Reduce OTA Dependency
For hoteliers, relying too heavily on online travel agencies (OTAs) can cut into profits and limit control over the guest experience. While OTAs are valuable for reaching a wider audience,…
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Choice Hotels Shares New Global Marketing Campaign
This article was written by Lodging Magazine. Click here to read the original article NORTH BETHESDA, Maryland—Choice Hotels International, Inc. released its new global marketing campaign, inviting travelers to “Check…
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Why Your Hotel Needs “Get Google” in 2025
The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option – it’s a necessity. As traveler behaviors continue to shift and technology…
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Chinese travel agents see full outbound recovery by 2025
The optimism comes as agents explore new sales channels, adapt to changing demographics and respond to the evolving expectations of Chinese travelers Jan 15, 2025 Travel agents are optimistic about…
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Hotels Provide Refuge for Displaced Los Angeles Residents in Wake of Wildfires
This article was written by Lodging Magazine. Click here to read the original article Los Angeles area hotels have been thrust into the spotlight and become critical places of refuge…
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