Marketing

This article was written by Hospitality Technology. Click here to read the original article Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and…

World-renowned luxury hospitality brand, Fairmont Hotels & Resorts, today reveals its new global brand campaign, Fairmont Presents ”Make Special Happen”. Paying homage to the brand’s centurion heritage as host to some of the world’s most…

The OTA’s mass termination of affiliate partnerships signals a broader shift in how major OTAs engage with content creators May 26, 2025 In a sudden and sweeping move, Booking.com has…

This article was written by Mauricio Prieto. Click here to read the original article AI agents are moving from assistants to actors. Google is collapsing discovery and purchase into a…

With shifting guest expectations and economic uncertainty, segmentation isn’t just a marketing upgrade – it’s a business imperative May 23, 2025 In today’s attention-fragmented digital environment, many hotels are still…

After a dip driven by weak February traffic and economic concerns, OTA stocks rebounded as Q1 2025 earnings beat expectations across the board May 23, 2025 Despite Expedia’s specific struggles…

This article was written by HospitalityOn. Click here to read the original article Social media and influencers: the new generation of tastemakers Selon une étude menée par Opodo, 33% des…

This article was written by Lodging Magazine. Click here to read the original article NEW YORK—Fairmont Hotels & Resorts shared its new global brand campaign, “Make Special Happen.” Paying homage…