Marketing

Paris-based boutique hotel platform partners with digital agency Influence Society to boost international reach and support niche positioning. Influence Society, a leading digital marketing agency specializing in high-end hospitality, has…

Social media has transformed from a simple brand awareness tool into a powerful force for hotels, driving bookings, fostering loyalty, and generating measurable revenue. Industry studies confirm that executives now see social media as a core business driver, crucial for hoteliers in today’s competitive market. Beyond boosting brand visibility, its true impact lies in guest acquisition, deeper loyalty, and direct revenue growth. For hotels, this means social media is not just for property updates or seasonal offers, but for creating tangible results like reservations, wedding inquiries, meeting bookings, and dining experiences.

🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently…

This article was written by Travolution. Click here to read the original article Growth drives profit and margin expansion Travel subscription company, eDreams ODIGEO, has posted strong fiscal year 2026…

The Real Story Behind Airbnb’s 15.5% Fee Hike Everyone’s focused on the headline number — 15.5%. But that’s not the real story. This isn’t just about a fee bump. It’s…

AirBnB (yellow) vs. Booking.com (green) Airbnb has a weird problem: it’s both too big and too fragile. On the one hand, second-quarter revenue rose 13% to $3.1 billion, and profits…

Some of the most underrated booking channels, regional OTAs are critical to help boost your visibility in key markets. Find out more about these hidden gems and how STAAH makes…

Whenever I start working with a hotel, I don’t begin by looking at their follower counts or ad spend. I start by asking the marketing team 5 questions. These 5…

This article was written by Travolution. Click here to read the original article viivo helps Nido Living power successful flex-livingoperations across its Iberia portfolio Nido Living, a student accomodation platform,…

𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐡𝐨𝐭𝐞𝐥𝐬: 𝐘𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐢𝐬𝐧’𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠.𝐜𝐨𝐦. Had a GM call me last week, frustrated about Booking. com taking 23% commission on every reservation. “Eduard, these OTAs are killing us.…