Mergers & Acquisitions - 10 Minutes News for Hoteliers - Page 37

KE Hotels buys The Queen Hotel Cheltenham

🏨 KE Hotels acquired The Queen Hotel Cheltenham from Sutton Hotel Collection in 2025. This is KE Hotels' fifth UK property, featuring 84 bedrooms in a Grade II-listed building on a 1.13-acre site in Cheltenham town center. Savills facilitated the sale, reflecting a trend in single asset transactions, which reached £1.35 billion in H1 2025, an 8.4% increase from the previous year. KE Hotels also owns properties in Newcastle, Oxford, Manchester, and California.

1 min

L’Auberge de Sedona Joins Small Luxury Hotels of the World

🏨 L’Auberge de Sedona, Arizona, joined Small Luxury Hotels of the World (SLH), enhancing global visibility while maintaining its luxury experience. The resort, owned by DiamondRock Hospitality and managed by Aimbridge Hospitality, is now bookable on Hilton.com and the Hilton Honors app due to SLH's partnership with Hilton Hotels. SLH's portfolio includes nearly 600 hotels globally.

1 min

Berkadia Announces Note Sale of Hotel Indigo and 500 Met

🏨 July 16, 2025, Brooklyn's Williamsburg: Berkadia and Cushman & Wakefield brokered the sale of Hotel Indigo and 500 Met, featuring 187 hotel rooms, 75 residential units, and 152 parking spaces. The buyer, a joint venture of HN Capital Partners, 109Co, and Farallon Capital Management, acquired the mixed-use development built in 2019. The transaction highlights New York City's strong market for high-quality, well-located properties, despite challenging capital market conditions.

1 min

SPR Redfire buys Somerset hotel to meet Hinkley Point demand

🏨 SPR Redfire Limited has acquired the Apple Tree Hotel in Nether Stowey, Somerset, to accommodate workers at the Hinkley Point C nuclear power station. The purchase price remains undisclosed.

3 min

Is it the end of suites in luxury hotels? Wealthy customers are turning away from them

🏡 Wealthy Americans are opting for private holiday homes over luxury hotels, driven by privacy and space. The global holiday rental market is projected to reach $125 billion by 2029, with intense competition from fractional ownership models. Exclusive Resorts, owned by Steve Case, boasts a billion-dollar portfolio of 400+ residences. It recently acquired a majority stake in Onefinestay, expanding its reach. The trend favors personalized experiences, drawing high-net-worth clients seeking exclusivity and customization.

2 min

Marriott International acquires CitizenM brand

🏨 Marriott International expands by acquiring 37 citizenM hotels, totaling 8,789 rooms, across over 20 cities globally, with two more in the pipeline. Full integration into Marriott's systems is expected by the end of the year, enhancing Marriott Bonvoy's loyalty benefits. citizenM, known for its tech-savvy approach since 2008, will continue to offer its subscription benefits. This follows Marriott's $100 million acquisition of the City Express brand, marking its entry into the midscale market.

Marriott completes $355 million acquisition of CitizenM

🏨 Jul 24, 2025: Marriott International finalized its $355 million acquisition of CitizenM, adding 37 hotels and over 8,700 rooms. With this move, Marriott enhances its lifestyle portfolio amidst potential brand overlap concerns. Integration challenges loom, but Marriott plans to assimilate CitizenM into its systems by year-end. CitizenM's subscription program remains active pending future updates. This acquisition aligns with Marriott’s strategy to grow its select-service lifestyle brands, despite experts' warnings about maintaining brand uniqueness.

1 min

Marriott Completes Acquisition of citizenM Brand

🏨 Marriott International acquires citizenM, announced in Bethesda, Maryland. The acquisition boosts Marriott's lodging options, adding 37 citizenM hotels with 8,789 rooms across 20+ cities in the US, Europe, and Asia Pacific. An additional two hotels, totaling over 300 rooms, will join Marriott's portfolio. Integration into Marriott's systems is expected this year, and citizenM will join the Marriott Bonvoy program. Founded in 2008, citizenM appeals to tech-savvy, value-conscious travelers.

3 min

Friendly’s Franchisee Acquires Parent Company BRIX Holdings

💸 Amol Kohli, a Friendly's franchisee, acquired BRIX Holdings LLC in Dallas. BRIX brands include Friendly's, Clean Juice, and more. Kohli, managing over 30 Friendly's since 2009, becomes Chairman. BRIX, led by CEO Sherif Mityas, plans national expansion, targeting Georgia, the Carolinas, and Texas. The acquisition marks Friendly's 90th anniversary. In 2025, BRIX opened new locations and awarded eight franchise agreements. Legal representation included Dilworth Paxson LLP for buyers and Gibson, Dunn & Crutcher LLP for sellers.

3 min

Maria Rivera Joins Starbird as Chief Executive Officer

🍴 Friendly's franchisee Amol Kohli acquired BRIX Holdings LLC, including Friendly's®, Clean Juice®, and more, in 2025. BRIX remains headquartered in Dallas. Kohli, since 2009, owns 30+ Friendly's on the East Coast and plans expansion into Georgia, the Carolinas, and Texas. In 2024, BRIX saw positive same-store sales, and in 2025, opened several locations. Eight new franchises are underway. Sherif Mityas continues as CEO. Legal representation: Dilworth Paxson LLP for buyers, Gibson, Dunn & Crutcher LLP for sellers.

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