Why hotel brands are betting big on this underdeveloped coastline in Mexico
🏖 Jalisco, Mexico, experiences significant hotel investment, with over $1 billion across 38 projects planned by 2028. Costalegre, a 150-mile Pacific coastline in Jalisco, attracts luxury brands despite its remote location and limited infrastructure. Key developments include Four Seasons Resort Tamarindo (opened 2022) and upcoming projects like Six Senses Xala and Chablé El Tezcalame, both slated for 2027. Costalegre's low-density approach values scarcity, long-term asset appreciation, and environmental conservation, contrasting with Guadalajara's rapid hotel growth.
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