SeoulSpice Korean expands to Chicago, targets U.S. expansion after Invus investment
🍕 Invus, a private equity company, invested in SeoulSpice nearly one year ago. SeoulSpice opened its first restaurant outside the DMV area in Chicago. The eight-unit Korean comfort food brand, guided by Invus, which propelled Cava's growth, plans national expansion with a focus on D.C. and Chicago. SeoulSpice founder and CEO Eric Shin, a Julliard-trained symphony percussionist, pivoted to food service to make Korean cuisine more accessible. The first SeoulSpice opened in 2016 in Washington, D.C.'s Noma neighborhood. During its grand opening, the restaurant ran out of food by 2 p.m. The brand offers a modern take on Korean food, includes American flavors like Ranch dressing, and makes its own Sriracha sauce.
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