Inside the rise of TikTok Travel
📱 On Aug 15, 2024, Adobe revealed that 64% of Gen Z use TikTok for search, particularly for travel inspiration and planning. TikTok's #holiday tag amassed 3 billion views in the past month, with content ranging from itineraries to dining suggestions. The platform is gaining traction with all age groups, with 92% of UK Millennials and 83% of Gen X and Baby Boomers taking action after viewing content.
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