The Art of Turning Curiosity into Brand Equity: Lessons from Ace Hotel to Vacation & Beyond – Ryan Bukstein
📍 Ryan worked with Ace Hotel for over 15 years until the pandemic hit, particularly highlighting the opening of Ace Hotel Kyoto during that time. Due to COVID-19, event programming, a major revenue driver, became untenable. Ryan transitioned to consulting and joined Vacation Inc., a sunscreen brand emphasizing fun. Ace Hotel's past collaborations, including with Converse, were based on relationships and curiosity. Pool Suite FM, an online radio since 2014, played a part in building Vacation's brand equity.
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