Miscellaneous

🏃 Adventure travel brand WeRoad launched a new advertising campaign in the London Underground, created with agency DUDE, featuring 1100 ad locations. The campaign, starting this week, aims to promote group travel as a way to forge friendships, coinciding with WeRoad's largest annual sale. Destinations include Amalfi, Maldives, Morocco, and Kenya. The initiative also features billboards in London and Manchester, as well as "WeMeet" events across the UK for community engagement.

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🍴 Bret Thorn, Senior Food & Beverage Editor for Nation’s Restaurant News and Restaurant Hospitality since 1999, covers food and beverage trends with a podcast, "In the Kitchen with Bret Thorn." He wrote for The New York Sun (2005-2008) and earned a 2006 Jesse H. Neal National Business Journalism Award. Before NRN, Thorn lived in Thailand (1992-1997), writing for Manager magazine and Asia Times. He's a Tufts University graduate (magna cum laude), studied at Le Cordon Bleu Paris, and was in Beijing during the 1989 Tiananmen Square protests. A Disciples d’Escoffier inductee (2014), Thorn resides in Brooklyn, N.Y. Contact him at [email protected] and follow on LinkedIn, Facebook, Twitter, and Instagram.

🎵 Samuel Scott acquired Oasis reunion tickets after an arduous process on August 31, spending the day refreshing 17 tab browsers for UK and Ireland shows and finally securing a VIP package for the Edinburgh show on the Ticketmaster UK website. This journey highlighted attribution flaws, as Scott's decision to purchase was influenced by decades of brand exposure rather than the final digital pathway. The article critiques digital marketers' reliance on attribution data, suggesting a broader understanding of customer experiences is essential.

🌕 Supermoon, a sculptural and elegant sofa, features a modular system adapting to any space with unique backrests and armrests inspired by lunar phases. It combines seat cushions with marble or wood tops, partially concealed in an upholstered base on a floating metal frame, creating a lightweight effect. More at minotti.com.

🏖 DEDON introduces PAROS, a fresh, contemporary woven outdoor collection known for its generous proportions and luxurious comfort, featuring low horizontal volumes, signature feet, and a new strand of DEDON Fiber, blending rustic charm with refined elegance.

🍄 Designed by Tollgård & Castellani, the Chanterelle collection of low tables encapsulates the essence of nature with a unique design inspired by woodland walks. Featuring three sizes, the collection mimics the forest's branches, canopies, and floor with organic, sculptural forms. More details can be found at giorgetti.eu.

🏖 Pedrali's Lamorisse offers versatility and comfort with its sleek aluminium frame and polyurethane foam cushion supported by elastic belts. Ideal for various settings like verandas, patios, poolside areas, and ship decks, its modular cushion sections easily zip together for simple updates. Visit pedrali.com for more.

🖨 Maxalto introduces Artemone by Antonio Citterio, a modern take on the classic kitchen dresser featuring customisable storage with various door and drawer combinations. This piece, with its die-cast aluminium base and shadow gap, creates an airy feel while blending metal and wood elements. Artemone is available in multiple finishes, geared towards both residential and contract spaces.

🏖️ DEDON introduces the PAPYON wing chair, designed by Arnd Küchel, inspired by butterfly wings. The chair features a DEDON fibre and aluminum frame for a blend of elegance and comfort, including an ergonomic design and a matching footrest. PAPYON aims to transform outdoor areas into inviting spaces with its distinctive weave and bold colors. More at [dedon.de](https://www.dedon.de/).