Miscellaneous

🍾 Nonalcoholic beverages are gaining traction as they cater to guests who moderate or avoid alcohol, enhancing inclusivity and boosting check averages. Spirit-free cocktails are a branding opportunity, requiring balance and complexity akin to alcoholic drinks. With a growing variety of N.A. options, creating flavorful alcohol-free drinks is becoming easier. Leith Steel, of Carbonate, a top-ranked creative agency (#45 on 2025 Inc. Regionals: Midwest), emphasizes the importance of diverse flavor profiles and strategic brand communication.

🏨 Maison Souquet, Hôtel & Spa, located in Montmartre, Paris, celebrates its 10th anniversary with RG2 Communications leading its media strategy. Maison Proust, Hôtel & Spa La Mer, inspired by Marcel Proust, offers 23 rooms with Belle Époque elegance in Le Marais. Both five-star hotels, designed by Jacques Garcia, boast luxurious, immersive experiences. Maison Souquet features a 10m x 3m pool and has been voted France’s 'most romantic hotel.' Both properties emphasize Parisian heritage and intimate luxury.

🦲 Monument offers a unique and irreplaceable haircut experience that customers highly value, enough to pay double the usual price. Located in an old house, the barber shop is run by Nic, whose authenticity and genuine curiosity make the place special. Monument’s success lies in its intentional design and focus on providing grace rather than just service. By staying small and not scaling, Monument maintains its magic and has created a beloved business that customers cherish.

🍺 The Donovan Bar at Brown’s Hotel, Mayfair, introduces "Our Way" menu. Crafted by Salvatore Calabrese and Mixology Director Federico Pavan, it offers 13 reimagined classic cocktails. Highlights include the Marimo Martini with seaweed infusion, and the Bellini Colada with frozen cucumber. The Eau de Martinez features Seventy One Gin and Don Julio 1942 Tequila. The Margarita Blush combines mezcal and purple carrot. This menu emphasizes elegance, consistency, and substance over extravagance.

🗺 CLAP HOUSE Ibiza, developed by S15 Group and AlphaMind, is set to open in Talamanca, Ibiza in 2025. Spanning 16,000 square meters, it combines holistic fitness, luxury hospitality, and al fresco dining. We Are Indigo, a global PR agency, is partnering to launch this wellness hub. Key features include a Japanese restaurant, pool club, and a wellness club. This partnership highlights We Are Indigo's expertise in luxury lifestyle and hospitality PR.

☕️ Arighi Bianchi partners with Grind coffee in May 2025 in Macclesfield, Cheshire, marking the first time Grind coffee is served outside London. Grind, known for its ethically sourced and sustainable coffee, becomes available at Caffè AB. Arighi Bianchi, a 170-year-old furniture store, embraces this partnership to enrich its in-store experience. Previously, Grind had cafés in London, Soho House, and plans to open in Manchester. Grind is also available on British Airways and online.

📶 Dense Air rebrands as IONX Networks to enhance mobile coverage solutions. IONX, led by CEO Jim Estes, focuses on resolving poor cellular coverage issues with scalable, secure solutions. With a customer-first approach, they target enterprises, operators, and property owners, offering improved connectivity through small cell technology and shared spectrum. Chief Revenue Officer Mark Meuleman emphasizes their commitment to fast, cost-effective solutions. IONX aims for seamless mobile experiences by addressing connectivity challenges. More at [IONX Networks](https://www.ionxnetworks.com/).

🍱 Tony Townley, who sold his Zaxbys stake in 2020, invests in Maepole, a Georgia-based restaurant concept with three locations. Founded in 2018 by chef Peter Dale, Maepole offers customizable, fresh, healthy meals aimed at millennials and Gen Z. Current locations are in Athens and Atlanta, seating 40-50 in 2,800-3,000 sq. ft. spaces. Maepole plans regional expansion in 2024 and potential franchising by 2026, with menu changes reflecting seasonal produce.

📶 Dense Air rebrands to IONX Networks, emphasizing customer-focused mobile coverage solutions. CEO Jim Estes and CRO Mark Meuleman highlight the commitment to addressing connectivity issues like dropped calls and dead zones. Utilizing shared, multi-operator networks with small cell technology, IONX aims to enhance coverage and user experiences. The rebrand involves a new visual identity and messaging, aiming for scalable, cost-effective solutions for enterprises, operators, and property owners. Discover more at [IONX Networks](https://www.ionxnetworks.com/).

🍴 Bret Thorn is a senior editor at Nation’s Restaurant News since 1999 and Restaurant Hospitality since 2016. His career includes writing for The New York Sun (2005-2008) and Asia Times (1995-1997). A Tufts University graduate, he also studied at Peking and Nanjing Universities in 1988-1989. Thorn won a 2006 Jesse H. Neal Award and served as IFEC president in 2005. His expertise spans food trends, French cuisine, and Asian culinary arts.