Boba: the chewy and bursting balls in cold beverages
🍹 Boba, chewy tapioca pearls in bubble milk tea, originated from Taiwan and gained popularity in the U.S. in the 1990s. Recently, its appeal has surged due to social media and the growing love for Asian cuisine. Beyond traditional milk tea, boba is now featured in various drinks. Notable chains like Starbucks and McDonald's are incorporating it. Market research by Datassential shows 46% U.S. awareness and 26% have tried boba, with Gen Z and Asians being the most familiar.
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