The Istanbul Insight: What Modern Spas Are Missing – Susie Arnett
🛀 Susie Arnett, a leader in hospitality and wellness, highlights a shift in spa culture after a recent visit to Istanbul's Museum of Hammam. Hammam baths, historically communal spaces for socializing and bonding, contrast with the modern, solitary spa experience in the U.S. Dr. Edmund Jacobson, in 1929, connected muscle tension to mental stress, popularizing deliberate relaxation practices, often alone. The term "alone time" appeared in 1978 amidst increasing urbanization and stress. Modern wellness trends may benefit from reintegrating the social aspects of traditional communal spaces, as evidenced by Othership in New York City, which fosters group sauna experiences. Arnett suggests enhancing spa spaces to encourage community and connection, drawing inspiration from ancient practices for a more holistic approach to well-being.
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