A Side Of Couture With Your Coffee? – Luxury Fashion Brands Foray Into F&B
☕ In 1998, Giorgio Armani opened the Emporio Armani Caffé in Paris, marking the first fashion brand venture into the F&B industry. Now, Armani operates over 20 F&B establishments globally. Tiffany & Co. offers the Blue Box Cafe in New York and London, Prada expanded to Singapore, and Louis Vuitton has over 20 cafes, including a new one at Heathrow Airport. Ralph Lauren has Ralph’s Coffee frequently near their stores, and Coach Coffee is debuting in Singapore's Weave.
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