Categorizing…

This post was originally published on this site.Before the first guest wakes, the hotel is already alive. Somewhere, a kitchen light flicks on. A lobby scent diffuser hums quietly to…

Six years ago, media ecologist Jack Myers called it right on the almost total automation of media buying and planning. Now he says extending principal trading models into retail media is part of the new future for media agencies, as more retail media brands – the likes of Uber and United Airlines “that aren’t that interested in selling ads” – sell directly to agencies, who then arbitrage for bigger margins. Agencies, per Myers, will next become financial services companies, likely splitting off the media owning/buying/selling parts from the rest – and building their own DSP rivals to the likes of The Trade Desk to keep the 15 per cent margin. While media owners seemingly grasp that they must “come together as a single force to compete with these [big tech] monoliths instead of fighting against each other for a declining share of business”, Myers remains bleak – because most looming M&A and deal-making is focused on cost-cutting rather than genuine transformation. But he points to some immediate untapped niches that could yield quick wins for the remaining human-led sales teams. For everyone else, Myers says AI means those who ask the best questions – and then act on the insight – stand a chance of survival, from the rank and file to top management.

Marketing leaders are embracing AI to scale content and drive efficiency, but they’re also confronting new challenges, including how to maintain brand integrity, how to create impact, and how to stay human in a machine-driven world. Download Dentsu Creative's CMO Report 2025 to discover approaches for tackling your current marketing challenges and opportunities for driving business growth.

This article was written by HospitalityOn. Click here to read the original article Strengthening Scandic’s footprint in Hamburg Scandic Hotels has signed a long-term lease for its third hotel located…

This post was originally published on this site. Insights from Michael Grove, CEO of HotStats — as shared in conversation with HOSPA CEO Jane Pendlebury. Known for pairing candour with…

This article was written by HospitalityOn. Click here to read the original article A beachfront resort in the Adriatic islands Set along the island’s seafront amid palm trees and Mediterranean…

This article was written by HospitalityOn. Click here to read the original article A historic setting reimagined for contemporary luxury Owned by M&L Group and operated by Hilton, the hotel…