70% of U.S. travelers stayed in hotel, 24% in STR
This article was written by Phocuswright. Click here to read the original article When it comes to lodging trends in the U.S., there’s a clear winner: hotels. Travelers stay at…
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Mastering Smart Bidding in Google Ads: A Guide for Hotel Marketers
January 31, 2025 Blog Table of Contents Maximize Direct Bookings with Smart Bidding Imagine running hotel campaigns where bids adjust automatically to attract the right traveler at the right time.…
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GOPPAR: A practical guide to hotel profitability in 2025
The hospitality business is a balancing act. While occupancy rates and revenue growth are essential pieces of the puzzle, neither tells the whole story of profitability. For 2025 and beyond,…
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Marriott International Signs Agreement to Bring the Second Edition Hotel to Shanghai
This article was written by Hotel Executive. Click here to read the original article USA, Bethesda, Maryland. January 31, 2025 Marriott International Inc. recently announced that it has signed an…
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Peachtree Group Acquires Home2 Suites by Hilton St. Augustine I-95 in Florida
This article was written by Hotel Executive. Click here to read the original article USA, Atlanta, Georgia. January 31, 2025 Peachtree Group (“Peachtree”), a leading commercial real estate investment firm…
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Arizona Grand Resort & Spa Reveals A $10 Million Transformation
This article was written by Hotel Executive. Click here to read the original article USA, Phoenix, Arizona. January 31, 2025 Marc & Rose Hospitality has invested in a $10 million…
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Meridian by Google: Unlocking Smarter Hotel Marketing Decisions
January 30, 2025 Blog Google has introduced Meridian, an open-source marketing mix model (MMM) designed to revolutionize how hotels measure and optimize their advertising spend. Built on Bayesian causal inference,…
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Hotel bidding sites | What are and benefits
What are hotel bidding sites? Hotel bidding sites are a type of metasearch engine. Instead of accepting a fixed price or choosing another property, the guest sets their own price.…
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