Categorizing…

What is B2B in the hospitality industry? B2B, or business-to-business, in the hospitality industry refers to selling products or services directly to other businesses rather than individual consumers. This approach…

Simple ways to increase hotel revenue Hotels can achieve optimal pricing by implementing revenue management strategies that lead to ideal occupancy levels. Dynamic pricing, segmentation and forecasting will help to…

What is the meaning of KPI? A key performance indicator is a measurable value that illustrates how an organization or company is doing in relation to its set objectives, such…

What is a marketing funnel for hotels? A hotel marketing funnel is a simple way to map out the key stages of a guest’s booking journey – from discovery through…