Categorizing…

Posting regularly on Facebook is important to keep your fan base entertained. But in order to truly capture your customers’ attention, regular posts and pictures will just not do the…

With an active customer base of more than 400 million users, Instagram is one of the easiest ways to market your hotel. The image-based network allows you to undertake a…

Instagram has become an essential tool to effectively develop your digital communication strategy. If this social network still doesn’t speak to you, it’s a mobile application that allows to easily…

Does your hotel mainly attract business travelers? If your desire is to foster a clientele of long-term business travelers, it is important to understand who they are and what their…

Second part of our advice on digital strategy about Facebook for independent hotel. Last week, we explained how to create a Facebook page for your hotel. Now let’s dig deeper…

As a hotel owner, it is impossible today not to have a strong presence on social medias, especially on Facebook. Facebook is a great channel not only to acquire new…

Generation Y has different expectations regarding the organisation of their wedding. Indeed, the number of guests has decreased while the budget for the ceremony has increased. Today’s brides and grooms…