Categorizing…

As mentioned a few weeks earlier in an article, customer data is an incredible lever for the hotelier to increase his live bookings. Today we are going to talk about…

Over the last few years, the OTA sector (Booking, Expedia…) has become more and more consolidated leading to less and less competition. This underlying trend is inexorably leading to an…

In our article, How to analyze the SEO of my hotel’s website, we will come back to what SEO is and we will present different tools to establish an SEO…

In our article Instagram Influencers and Your Hotel, we explained who these new communicators are and the role they can play in your hotel’s communication. Today, through this second part,…

Despite last week’s (somewhat) gloomy picture, the GDPR will not put an end to hotel marketing actions or the maintenance of customer relationships. This necessary adaptation represents a real challenge…

Table of Contents What is GDPR GDPR Regulation� is the new regulation in EU law on data protection and privacy. This was aimed to give control to citizens and residents…

Today, we are all as much as we are glued to our phone screens all day long. Whether we are at work or at home, we don’t pick up the…