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Why Cost per Occupied Room Is the Metric That Will Shape Hotel Profitability in 2026

  • Automatic
  • 12 March 2026
HotelData.com report analyzing 5,000 U.S. hotels shows labor CPOR rose 12.8% in 2025, with Q4 seeing 21.1% year-over-year increase amid softening demand.
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When tech fails, labor benchmarks & more

  • 10minhotel-feed
  • 12 March 2026
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GBTA Welcomes EU Approval of Package Travel Directive and Exclusion of Business Travel

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  • 12 March 2026
GBTA supports EU Parliament's exclusion of business travel from revised Package Travel Directive, providing regulatory clarity for corporate travel services.
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New HotelData.com Report Finds Hotel Labor Costs Rising Faster Than Productivity Gains

  • Automatic
  • 12 March 2026
Wage costs per occupied room jumped 12.8% in 2025 to $48.32, with Q4 showing a sharp 21.1% spike as productivity gains failed to offset rising labor expenses.
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Lobby: AI autonomy, peace of mind for the hotel

  • Pablo Delgado
  • 12 March 2026
This article was written by Mirai (English Insights). Click here to read the original article En español, en français, em português. Lobby is the operational control layer of Mirai AI Infrastructure,…
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Mirai launches its AI Infrastructure with a native conversational booking engine

  • Pablo Delgado
  • 12 March 2026
This article was written by Mirai (English Insights). Click here to read the original article En español, en français, em português. For the first time, a hotel booking engine can…
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The Always-Reply Future: A Conversation with TrustYou at ITB Berlin

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  • 12 March 2026
TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.
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The Wolseley Hotels to Launch with Flagship Property in New York

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  • 12 March 2026
The 76-room flagship will occupy a 1905 landmark building near Bryant Park and introduce The Wolseley restaurant to the US market.
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The New Hotel AI Funnel: Discoverability vs. Transaction

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  • 12 March 2026
The article argues hotels should prioritize AI discoverability over transaction infrastructure, as being recommended by AI systems is the gating factor for bookings.
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The One Word to Describe What You Do for Your Customers

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  • 12 March 2026
The author advocates distilling your customer problem-solving into one word for marketing clarity, using "retention" and "inconsistency" as examples.
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