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The brand achieved a 135 RGI in Frankfurt, outperforming competitors by 35%, and targets 14 hotels by 2029 across key European cities.

GHA adds 40+ Japanese hotels to its network through partnership with Tokyu Hotels & Resorts, gaining access to prime locations across Tokyo, Osaka, Kyoto and Okinawa.

The publication features 25 global experts examining how hospitality can shift from extractive to regenerative practices that actively support community and environmental health.

The guide covers KPIs like MPI and RGI for benchmarking, plus strategies for creating seasonal and aspirational competitive sets.

Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.