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The program has grown to 319 rural destinations across 65 countries since 2021, with applications for 2026 recognition due June 9.

The article argues that AI should enhance rather than replace human judgment in hospitality, emphasizing the industry's opportunity to offer authentic connection in an increasingly automated world.

NYU and BCG study reveals 37% of travelers use AI for trip planning while hotels face 65% staffing shortages and 11.2% labor cost increases in North America.

Data Appeal and Mabrian analysis shows Germans increasingly favor European destinations combining cultural heritage with natural beauty, with Italy capturing nearly 20% of German stays across six regions.

Budapest posted the second-highest RevPAR in Central Europe, with 75% of 2025 room supply from international brands and domestic buyers driving 60% of transactions.

Shiji's milestone reflects growing demand for cloud-native F&B technology among major hotel brands like IHG and Mandarin Oriental.

A Manhattan hotel eliminated OTA-related chargebacks by implementing ID verification technology that captures guest documentation for dispute defense.

The prestigious awards ceremony moves from London to Paris for the first time since 2023, with extended voting periods and new Academy leadership.

Nicolas Suissa joins from Amadeus to lead Apaleo's expansion in France, where the company already manages 100+ hotels with API-first PMS technology.