TOP NEWS

📈 Hotel revenue managers adjust room rates to boost occupancy and sales by forecasting demand trends. Traditional forecasting models relying solely on historical data are inadequate due to constantly changing demand factors. Modern forecasting techniques, including causal AI and machine learning, are crucial for proactive adjustments, as demonstrated by other industries like airlines and online retailers. Cloudbeds Intelligence, set to release in 2025, will incorporate causal AI to optimize hotel revenue management, outperforming traditional models in occupancy and RevPAR (revenue per available room).

🏩 Victoria Gordon, Front-of-House Manager at Timber Cove Resort, discussed her career progression from front desk agent to manager on Dec. 2, 2024. She highlighted the significance of community, training, and maintaining a balance between AI technology and personalized guest service in hospitality. The episode also touched upon the challenges and rewards of working at a remote nature-based resort and was sponsored by Roomza, offering a free Hotel Personalization Starter Kit including Dyson and Theragun equipment.

📣 95% of travelers prioritize online reviews over ads, impacting hotel bookings. Reviews on TripAdvisor, Google, and social media significantly influence Customer Satisfaction (CSAT) scores and Net Promoter Scores (NPS). Effective reputation management involves monitoring and responding to reviews across various platforms like TripAdvisor, Booking.com, Yelp, and Expedia. Hotels can improve their online standing by actively managing reviews, understanding guest sentiment, and maintaining communication that reflects well on the hotel. HiJiffy offers tools like a centralized communication console, AI-powered Booking Assistant, and AI Virtual Concierge to streamline this process and enhance guest experiences.

🏨 Key speakers Braulio Arsuaga, Rocco Bova, Adolfo Tuñon, Enrique Calderón, and others converge to discuss sustainability, secrets of top hotels, human leadership, and hotel digitalization at a conference. Networking breaks at 10:15 AM and 4:30 PM, with panels throughout the day addressing recruitment, wellness, leadership for new generations, and marketing technology. The event ends with a closing ceremony at 6:30 PM, followed by a cocktail at 7:00 PM.

🏨 Properties adopting new marketing trends see up to 30% higher booking rates and 25% better guest satisfaction scores. By 2025, social media commerce will account for 17% of digital transactions. Wellness tourism is set to reach $1.1 trillion, with properties offering wellness programs seeing a 35% average daily rate premium. A notable 79% of consumers are influenced by user-generated content. Sustainability matters to 82% of travelers, and 77% will pay more for sustainable accommodations. Voice search will comprise 38% of travel-related searches, and 58% of guests prefer voice-enabled rooms, with 73% of millennials favoring such amenities. Implementing these trends is crucial for success beyond 2025.

🏎 Oral Muir, Vice President of Partnerships, Experiences, and Distribution at Hilton, discusses fostering creative partnerships in hospitality on Nov. 29, 2024. Highlighting a 20-year relationship with McLaren Racing, he emphasizes the significance of such long-term collaborations in delivering unique benefits. The episode explores how Hilton stays relevant with evolving trends, particularly adventure-seeking among younger demographics, using research and insights to craft partnerships and strategies, potentially augmented by AI in the future. Partnering with Roomza, Hilton offers a pilot program featuring premium traveler experiences and a Hotel Personalization Starter Kit with Dyson and Theragun equipment. 🏎️

🏠 STAAH introduces a weekly hotel industry quiz to help professionals stay sharp and informed on trends. The quiz covers various topics including luxury hotel brands and essential hotel software. It's designed for both seasoned hoteliers and industry newcomers. Participants can join weekly and even take past quizzes by visiting STAAH's blog.