Pulse of the Industry Series Q1 and Q2 2024: US
🏨 In Q1 and Q2 2024, the US hospitality industry leveraged technology for competitive advantages, enhanced the guest experience with digital tools, and emphasized sustainability. The bleisure tourism market reached nearly $594.51 billion in 2023. Performance scores for US hotels improved from 79.3 in Q1 2023 to 80.8 in Q2 2024. Challenges included intense competition, staffing shortages, and evolving consumer expectations. Room cleanliness negatively impacted scores by -9.52 points, while great service improved them. The US hotel market is valued at over $106 billion, with 90,000+ hotels and an average occupancy rate just under 65%. Looking into 2025, resilience, tech-driven solutions, and environmental sustainability are expected to be key trends.
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