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1484 posts

The day’s essential hospitality headlines: must-read news for hotel professionals, curated by our editors.

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  • 5 min

Travel Tech Essentialist #159: Smart

  • Mauricio Prieto
  • 2 November 2024
📈 AI advancements are revolutionizing travel with smarter bookings and lost item recovery. Owen Merry crafted a "Fly Around The World" game, showcasing Skyscanner's affordable flight searches. European airports generate €851 billion in GDP, equating to 5% of the continent's GDP, sustaining 14 million jobs, or 6% of total jobs. Direct air connectivity increases of 10% correlate with a 0.5% GDP per capita rise. The Travel Tech Essentialist newsletter, powered by the Travel Tech Association, delivers weekly insights into travel tech and policy.
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  • 5 min

5 Marketing Campaigns to Reengage Your Past Guests

  • Revfine.com1
  • 2 November 2024
📣 64% of loyalty members are business travelers, generating 30%-60% of hotel revenue. Hotels often overlook reengaging past guests despite its importance for steady bookings and profitability. To rekindle interest, hotels must use creative, personalized campaigns, such as local guest discounts during events, special occasion acknowledgments, invites to other locations for returning visitors, international holiday targeting, and segmentation based on booking history. Effective reengagement is data-driven, utilizing CRM tools to tailor messages and measure campaign success.
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  • 15 min

Optimizing Your Hotel PMS Settings for AI-Driven Revenue Growth

  • Anders Johansson
  • 31 October 2024
🏨 In the hospitality industry, the Property Management System (PMS) is integral for orchestrating hotel operations such as reservations, check-ins, billing, and guest services. The implementation of Artificial Intelligence (AI) with PMS can drive revenue and profitability by transforming data into actionable insights. Guest segmentation is critical for tailoring services and marketing to travel behaviors and preferences, using variables such as travel purpose, origin, booking channel, rate code, length of stay, and number of guests. AI and Business Intelligence (BI) tools, like Demand Calendar, can analyze these variables to uncover profitable guest segments and tailor hotel strategies. Effective rate structures and rate plans are established based on the guest's purpose of visit, enhancing guest attraction and satisfaction. Data accuracy, staff training, and system integrations are crucial for preparing PMS data for successful AI integration. Accurate and comprehensive data collection is essential for optimizing AI and BI tool outputs, and regular data audits and standardization ensure data quality. Implementing detailed guest segmentation and rate plans in your PMS is vital for leveraging AI to its fullest potential, leading to personalized guest experiences and increased hotel revenue.
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  • 2 min

Hoteliers raise more than £10,000 after a Walk for Wellbeing

  • Megan Carley
  • 30 October 2024
💰 Nearly 90 Bristol and Bath hoteliers raised £10,600 in a Walk for Wellbeing for the Hospitality Action charity. This local event contributed to the nationwide total of £110,000. Participants walked 20km from DoubleTree by Hilton Bristol City Centre to the Royal Crescent Hotel in Bath. Hospitality Action supports hospitality workers facing difficult times, including mental health and debt challenges. This was the second local walk and the fifth annual national event.
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  • 3 min

Planday launches The Handbook to Happiness

  • Megan Carley
  • 30 October 2024
🌞 Planday and CODE Hospitality partnered to create "The Handbook to Happiness" for hospitality managers after finding 85% of hospitality employees faced poor mental health. The guide stresses planning shifts in advance, with 67% of employees desiring more notice, clear communication, and better management practices. Forza Restaurants, named Happiest Place to Work by CODE, schedules shifts a month ahead using Planday. The 13-page guide from Planday covers team bonding, mindfulness, exercise, diet, sleep, staff celebration, and music's positive effects.
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  • 1 min

Getting Results Through Collaboration: Lessons from MGM Resorts’ Chief People Officer, Jyoti Chopra

  • Josiah Mackenzie
  • 30 October 2024
📣 Jyoti Chopra, MGM Resorts International's Chief People, Inclusion, and Sustainability Officer, shared insights on how collaboration with the company's CFO led to significant organizational changes. Key initiatives include aligning finance and human capital strategies, introducing digital dashboards for real-time workforce data, and creating one of the industry's first paid sabbatical programs. The episode emphasized the importance of top leadership in championing learning and development, and making a compelling business case for investing in people and programs. The episode aired on October 30, 2024.
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  • 1 min

Effective Strategies to Increase Hotel Customer Retention

  • Hotelogix Marketing
  • 30 October 2024
🏨 Key facts extracted: The article discusses "Effective Strategies to Increase Hotel Customer Retention." No specific dates, locations, statistics, or numerical data provided. The content summary indicates insights and trends on customer retention strategies in the hotel industry, emphasizing the role of technology in increasing retention rates. The article seems to be a part of Hotelogix's marketing content, as indicated by meta tags such as "Written by Hotelogix Marketing" and references to Hotelogix's online assets. The article's URL is https://blog.hotelogix.com/hotel-customer-retention/. There are no further details about the content as the provided text primarily consists of HTML tags, meta content, and webpage design elements. Summary: Discover key strategies to boost hotel customer retention, focusing on the latest trends and the use of technology to improve retention rates. Insights provided by Hotelogix's marketing expertise.
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Salesforce Adds Autonomous AI Agent Feature

  • Tony Loeb
  • 29 October 2024
🏨 Orascom Hotels Management (OHM), a major hotelier in MENA, transitioned to the Oracle OPERA Cloud in just 12 days for its first property, making it the first hospitality group in Egypt to do so. The new system eliminated 30 redundant processes, reduced certain task times by 90%, and cut call resolution time by 60%. External vendor distribution fees also decreased by 90%. OHM introduced 'Experience Ambassadors' to enhance guest interactions, now completing check-ins on mobile devices in under a minute. The Oracle OPERA Cloud allows for real-time tracking of guest preferences and a more personalized service.
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  • 1 min

Lessons from Yosemite: Hospitality, Nature, and Community – Jessie Fischer

  • Josiah Mackenzie
  • 26 October 2024
🏕 Jessie Fischer, Founder & CEO of GuestOS and Yosemite Tourism board member, discusses hospitality in Yosemite on Oct. 26, 2024. The episode covers topics such as creating connections with guests, the rise of nature-based experiences, community engagement in business, hospitality challenges in remote locations, and technology's role alongside nature. Recommendations for Yosemite first-time visitors include Glacier Point and Lower Yosemite Falls. The episode is supported by Hireology and features a masterclass with CEO Adam Robinson.
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  • 6 min

A Tale of Two Hotels: Empowering Revenue Management for Success

  • Anders Johansson
  • 24 October 2024
💸 In Metroville, The Imperial Hotel and Hotel Solstice differ in management styles, affecting their success. Mr. Edward Thompson, an authoritarian general manager, stifles innovation at The Imperial Hotel, resulting in declining occupancy, negative reputation, and financial losses. In contrast, Ms. Elena Rivera at Hotel Solstice embraces innovation, leading to a 20% annual revenue increase and market leadership within a year. Leadership style is crucial for hotel success, impacting revenue growth, staff morale, and competitiveness.
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