Mastering the Art of OTA Visibility: The Key to Unlocking True Hotel Profitability
💸 Over 73% of hotel bookings come through Online Travel Agencies (OTAs) like Booking.com or Expedia, with 75% of clicks going to the top 15 listings on the first OTA page. Achieving high visibility on OTAs is vital but requires a deep understanding of ever-changing algorithms that consider factors like guest reviews, content quality, and market trends. Bart-Jan Leyts, CEO of Otamiser, launched the OTA ranking management platform in 2022, focusing on strategic ranking optimization to drive revenue in the hospitality industry.
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