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TOP NEWS

1483 posts

The day’s essential hospitality headlines: must-read news for hotel professionals, curated by our editors.

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  • 6 min

Tell Newsletter #64

  • Martin Soler
  • 26 June 2024
L'article discute de divers sujets, notamment l'introduction de "Revenue per Square Meter" comme nouvelle métrique dans l'industrie hôtelière, le projet de Barcelone d'interdire la location d'appartements aux touristes d'ici 2029, et l'influence des séries télévisées sur le tourisme. Il souligne aussi l'importance des sources d'inspiration personnelles et numériques pour les voyageurs, ainsi que les problèmes causés par la nouvelle législation DMA, qui nuit aux consommateurs, vendeurs, et risque de laisser l'Europe à la traîne technologiquement. L'article examine des thèmes tels que la proposition d'utiliser le "Revenue per Square Meter" dans l'hôtellerie, l'interdiction prévue des locations touristiques à Barcelone pour 2029, l'impact des séries TV sur le tourisme, et les défis de la législation DMA.
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Digital Transformation: An Interview with Raul Alvarez Barrera on Radisson Hotel Group’s Journey

  • Raul Alvarez Barrera Andre Baljeu
  • 19 June 2024
Radisson Hotel Group a mené sa transformation numérique en plusieurs phases, consolidant d'abord dix sites de marques en une seule plateforme, puis en mettant l'accent sur l'expérience client avec une application mobile robuste, un programme de fidélité révisé et des stratégies de tarification en ligne. Le voyage de transformation numérique de Radisson est salué par l'industrie et devrait faire de leur canal numérique le principal d'ici 2026 grâce à l'utilisation de contenu visuel, l'optimisation des données et la mise en œuvre d'initiatives numériques centrées sur le client. [[[POST_SCORE: +17]]]
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  • 7 min

Tell Newsletter #63

  • Martin Soler
  • 19 June 2024
La newsletter de Martin Soler se concentre sur l'importance de l'identité de marque dans l'industrie hôtelière, mettant en avant des ressources pour réviser les déclarations de mission et les manifestes de marque des entreprises. Elle aborde plusieurs sujets tels que les défis des politiques de prépaiement de Booking.com, la possibilité pour les hôtels d'utiliser la publicité sur Google TV et la mobilité durable avec l'enregistrement de près de 3,2 millions de nouveaux véhicules électriques en Europe en 2023. [[[POST_SCORE: +15.5]]]
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