TOP NEWS

🔗 Graduate Hotels has joined Hilton's 24 brands, allowing guests at its 34 properties in the US and UK to earn and redeem Hilton Honors points. The first Hilton Honors Experience will be at Graduate by Hilton Auburn, Alabama. The program offers access to various events, including a college football weekend. New properties include Graduate by Hilton Princeton, the first hotel in Princeton, NJ, in over 90 years, and Graduate by Hilton Auburn, the brand's first in Alabama with 177 rooms. Graduate by Hilton emphasizes local university culture while providing Hilton Honors benefits.

🏨 Different generations have varying expectations with Millennials and Gen Xers/Boomers seeking different experiences. Demographic, geographic, behavioral, psychographic, technographic, guest journey, spending habits, and event-based segmentations are key to tailoring services and marketing efforts. Personalized experiences increase guest satisfaction and loyalty, while targeted marketing and revenue optimization boost profitability. Implementing Customer Data Platforms (CDP), data analytics, and surveys are crucial for refined segmentation and operational efficiency. Segmenting by travel seasonality and event attendance optimizes promotions and meets specific needs. 🏨

🏢 R200 Awards 2024, part of the Restaurant​ R200 series, will announce winners at Hawksmoor Canary Wharf on November 4. Categories include Best New Opening, Innovation Award, and International Company of the Year, among others. Votes are cast by hospitality industry leaders. Partners include Chapman Ventilation and Zonal. The shortlist features various establishments like Albert’s Schloss in London and Heartwood Collection for Food-led Pub Group of the Year. Contact for attendance: hospitality.events@joez.com.

💸 The global business travel market is expected to surge by 188% by 2028, with industry spending anticipated to rise by up to 12% this year. Research shows 45% of business buyers would spend more with brands offering trade credit, while 78% consider invoicing a must-have feature. The global robotic process automation market is expected to exceed $13 billion by 2030. Hotels can drive key performance indicators using payments technology, offering diverse payment options, direct billing, and automating back-office processes.

🏦 InterContinental London Park Lane, part of IHG, is positioned as a luxurious gateway to London, with a focus on service excellence and unique experiences. The hotel boasts a rich history and a prime location that offers access to Royal Parks and Mayfair. A successful repositioning campaign led to a 23% growth in RevPar, leveraging PR strategies, sales tactics, and visual content. Sustainability is a priority, with initiatives including waste management, carbon reduction, and water conservation as part of IHG's 'Journey to tomorrow' 10-year plan. The hotel also offers diverse dining options and plans to introduce new offerings like the winter terrace and festive promotions.

🎶 Taylor Swift's presence boosts revenue for Hyatt Hotels, with fans finding it cheaper to see her in Europe due to ticket resell limits. Mark Hoplamazian, CEO, claims she significantly impacts global GDP and Hyatt's income, more than the Paris Olympics. Leisure travel at Hyatt was 20% above pre-pandemic levels, with Europe performance up 12% in Q2. Hyatt's luxury segment revenue grew by 4%, upscale by 2.5%. U.S. unemployment was 4.3% in July 2024. Hyatt's RevPAR for group business is expected to be +4% for the year and +7% next year, with business transient revenue surpassing pre-Covid levels by 12% in Q2. Hyatt is also focusing on asset-light strategies, recently selling the Hyatt Regency Orlando for $1.07 billion, and is in the process of acquiring Standard International for up to $335 million.

📈 Aimbridge Hospitality implements UKG Pro® and advanced scheduling to offer flexible shifts for its 45,000 hourly U.S. employees across 1,100 properties. Ann Christenson, Chief Human Resources Officer, notes over 12,000 employees have utilized the new system to trade shifts, enhancing work-life balance. Aimbridge received the 2023 UKG Innovation Award. UKG Workforce Institute's study shows 47% of global employees in 2024 desire flexible scheduling. UKG Pro mobile app and UKG Talk are used for streamlined communications and operations.

🏨 Aimbridge Hospitality, leveraging UKG solutions, enables 45,000 hourly U.S. employees to choose shifts flexibly, enhancing work-life balance. Ann Christenson, Aimbridge's CHRO, revealed the integration of advanced scheduling to attract a modern workforce. With UKG Pro mobile app, over 12,000 employees self-schedule at 1,100 U.S. properties. Aimbridge received the 2023 UKG Innovation Award for their efforts. 47% of global employees in 2024 find flexible scheduling highly desirable.

🍷 William Sheard, co-owner of Ibai steak restaurant, curates a wine list with around 175 options, focusing on bottles produced in the first 20 years of the 21st century. The list aims to offer various styles at different price points, ensuring wines are at their optimal drinking age. The Miros de Ribera Reserva stands out for its value, imported directly from the winery for over a decade. Sheard respects Alvaro Palacios from Priorat and enjoys wines like Trevallon 2014 for their harmony and identifiable grape components.

📈 General managers in the hotel industry aim to maximize guest satisfaction and revenue while controlling costs. Business Intelligence (BI) tools provide insights into guest preferences and behaviors, allowing for personalized marketing and optimized service delivery. These tools help segment guests, tailor offers, predict demand, and dynamically adjust pricing to enhance the guest experience and drive profitability. Operational efficiency is improved by aligning staffing with demand and monitoring costs, with examples including a 10% reduction in labor costs through better scheduling. BI tools also assist in understanding metrics like NetRevPAR and Customer Acquisition Cost to ensure profitability. Embracing BI tools over traditional methods like Excel is advocated for staying competitive and achieving long-term financial health.