Hyatt CEO says Taylor Swift impact much bigger than the Olympics on his hotels
🎶 Taylor Swift's presence boosts revenue for Hyatt Hotels, with fans finding it cheaper to see her in Europe due to ticket resell limits. Mark Hoplamazian, CEO, claims she significantly impacts global GDP and Hyatt's income, more than the Paris Olympics. Leisure travel at Hyatt was 20% above pre-pandemic levels, with Europe performance up 12% in Q2. Hyatt's luxury segment revenue grew by 4%, upscale by 2.5%. U.S. unemployment was 4.3% in July 2024. Hyatt's RevPAR for group business is expected to be +4% for the year and +7% next year, with business transient revenue surpassing pre-Covid levels by 12% in Q2. Hyatt is also focusing on asset-light strategies, recently selling the Hyatt Regency Orlando for $1.07 billion, and is in the process of acquiring Standard International for up to $335 million.
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