The FOMO Effect: Why Your Hotel Can’t Afford to Ignore These Booking Trends
🏨 Expedia's study reveals 74% of U.S. travelers prefer experiences over things. Soneva Resorts' "Barefoot Luxury" in the Maldives boasts repeat bookings due to its unique offerings. The Wynn Las Vegas integrates Amazon's Alexa for enhanced guest experiences. Booking.com's 2024 report finds 83% of travelers consider sustainable travel important. Hotels are adopting FOMO-inducing strategies, such as transformative experiences, social media content seeding, technology integration, direct booking incentives, sustainability, and secure data practices to stay competitive and build loyalty.
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