Olympics drive Paris room rates to record numbers
🏆 Paris hotel room rates hit an all-time high during the Summer Olympics (July 26-August 11), with the highest ADR on opening night at €876.26 and RevPAR at €765.85, a 179.3% increase. Over the next four nights, rates remained above €800, marking a 141% YOY surge in ADR and 200% in RevPAR. Occupancy in Paris grew by 24.1%, while Île-de-France peaked at 79.7% on August 3. Paralympics bookings are at 49.7% occupancy. Prior concerns of a disappointing summer due to high prices and overcrowding proved unfounded with 11.2 million visitors reported.
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