TOP NEWS

📈 Los Angeles hotel occupancy was over 70% in 2023, below pre-pandemic upper-70% levels, due to strikes, soft travel demand, and 2025 wildfires. In 2026, eight FIFA World Cup matches from June 12 to July 10 will boost tourism. International travel through LAX was 10% below pre-pandemic in 2025, despite a 26% increase from Japan, attributed to Shohei Ohtani's influence. Filming days fell 16.1% in 2025. ADR growth is expected, aided by global events and luxury accommodations.

💰 84% of leisure travelers engaged in gaming behaviors with travel loyalty programs in the last year. 20% flew to maintain airline status, and 25% chose hotels solely for status retention. 39% used gift cards to earn points, and 16% manufactured spending. Despite loyalty, 57-68% used alternative brands. Brands must align product, pricing, and programs for true loyalty. Phocuswright’s research explores travelers' perceptions and loyalty engagement.

📈 In 2026, Andrew Farrow from RBH Hospitality Management emphasizes strategic positioning for independent hotels. At The Met Hotel Leeds and The Milner York, strategic repositioning and investments led to record revenues and guest satisfaction. Strategic branding guided investment decisions, ensuring alignment between digital and physical touchpoints. Future focus areas include market understanding, internal alignment, and rate resilience over volume. Clear strategies, driven by data and cultural alignment, differentiate hotels in competitive markets.

LONDON, 20 January, 2026 – Hotels that allow guests to curate and book experiences alongside their room reservation can increase Average Order Value (AOV) by as much as 95%, according to a…

🏨 SilverBirch Hotels & Resorts, a leading Canadian hospitality company, revamped its financial planning by adopting FairPlanner and FairPayroll from Fairmas, enhancing accuracy and efficiency. Previously reliant on error-prone Excel spreadsheets, SilverBirch now enjoys improved forecasting, budgeting, and labor cost planning. Key benefits include increased budget accuracy, faster scenario comparisons, and enhanced decision-making. Fairmas, founded in 2003, serves over 5,500 hotels globally, expanding its presence beyond Europe.

🏆 Club Med celebrated its 75th anniversary with an immersive anniversary campaign. Forgoing a traditional retrospective, the brand launched an experiential marketing initiative that served as a manifesto of its identity. This campaign blended Club Med's heritage with contemporary appeal, creating a unified and influential marketing experience.

📈 European hoteliers, 2026: Focus on hyperpersonalization, tech stacks, data privacy. Africa's hospitality: $25.29B revenue in 2023; 7.31% growth by 2030. Travel Trends Report 2026: AI impact, emerging behaviors. China's travel: premium demand. AI investment ROI crucial in 2026. Accor's prediction: 25% search by 'mood' in 2026. Maestro PMS unveils roadmap January 14, 2026. Revenue Analytics' new integration in Atlanta. Sydney, December 2025: 81.3% occupancy, ADR AUD349.06. Paris, December 2025: 76.7% occupancy, ADR EUR371.87.

🏨 In a recent SMACK episode, Florian interviews Lennert De Jong, CEO of Another Star and ex-citizenM legend, about significant hospitality industry moves. CitizenM sold its brand to Marriott International while keeping operations, a strategic scaling decision. Lennert's team executed a record-speed tech integration in four months. Discussions cover AI's role in booking and loyalty programs, highlighting Marriott Bonvoy’s impact on major cities. This episode challenges perceptions about traditional hotel chains.