ChatGPT is changing how hotels talk to guests
💻 Oct 31, 2025, OpenAI’s new Instant Checkout in ChatGPT enables direct purchases, marking a shift from traditional ads to conversational marketing. Hotels must engage in AI-driven dialogues to remain visible, as guests use platforms like ChatGPT and Google Gemini for booking. Trust and authenticity become crucial, emphasizing structured data and clear communication. Hotels should adapt by ensuring data is AI-friendly and aligning teams for seamless digital conversations.
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