TOP NEWS

📱 ChatGPT announced "chatting with apps" today. Booking.com and Expedia Group are included, though functionality is limited. Expedia provides structured results with real-time data, but transactions occur outside the ChatGPT interface. This doesn't imply a major shift towards OTA bookings due to user behavior and company advertising budgets. Industry change is urgent, with only days to respond. Companies like Agentic Hospitality and Hyperfunnel are developing solutions, but a consolidated industry effort is needed.

🍷 Premium alcohol-free distillery NietsCo. launched in the UK, debuting at Fortnum & Mason. Founded by Alexandre Hauben in Belgium, NietsCo. offers four flagship products. Havaniets №1 0.0% (£36) and Botaniets Original 0.0% (£29.95) have won multiple international awards. Aperiniets (£23.00) crafted in Italy, shines in spritz variations. These spirits range from 5 to 6 kcal per serving, emphasizing flavor and craftsmanship. NietsCo. aims to offer exciting alcohol-free options with quality and innovation.

💻 Actabl partners with 90% of the top 50 US hotel management companies, engaging 150,000 hoteliers daily. The focus is on customer success, with a team of CSMs who are experienced in hotel operations. This team helps clients like ProfitSword and Alice achieve goals such as improving forecast accuracy and enhancing guest satisfaction scores. Actabl's strategy includes investing in customer success and technical expertise, ensuring their technology effectively enhances hotel operations and ultimately boosts performance.

💸 Hotels are shifting from revenue to profit management for better financial resilience amid rising costs and owner demands. Traditional revenue methods miss true guest value, like additional spending. Profit management aligns data across departments, moving from RevPAR to metrics like Net RevPAR and TRevPAR. Integrating data, aligning teams, and using predictive strategies lead to informed decisions and sustainable profits. This cultural shift enhances competitive advantage by focusing on total profit, not just room revenue.

📈 Leaders from the travel and hospitality industry convened in New York, including representatives from Booking, Expedia, Airbnb, and others. North American search volumes dropped 15%, while OTA and TMC bookings remained flat, impacting margins. Luxury travel holds steady despite economic headwinds. Technology, particularly AI, plays a crucial role in personalizing offers and improving efficiency. Companies must focus on AI talent acquisition and employee well-being. The takeaway: adaptability is essential amid challenging environments and shifting technological landscapes.

🛒 ChatGPT shopping: optimal for research-heavy, expensive purchases requiring decision-making. ⚡️ Impulse buys suit TikTok Shop for fun, cheap items, while Amazon excels in boring, cheap products. 📈 Etsy, known for fun items, doesn't align with text-only shopping. 📸 Visuals are crucial for engaging purchases; Amazon and Walmart excel in automating mundane buys. 🛍️ AI tools may tackle expensive, fun categories like fashion, but limitations in ChatGPT's current format make it less universal for shopping needs.

💸 Hotels that launched Black Friday campaigns from November 3 to December 2, 2024, saw a 63.8% increase in direct bookings and a 97.5% rise in direct revenue, compared to the previous month. THN analyzed data from over 4,300 hotels and created a guide for maximizing Black Friday opportunities. Effective strategies include email capture, exclusive perks, and connectivity offers like free eSIM data. Extending promotions to days like Cyber Monday and Travel Tuesday can further boost direct bookings.

💻 In 2026, hotel technology reshapes hospitality with key trends: modern revenue managers focus on strategies across multiple streams, branded residences become mainstream, AI redefines roles by automating admin tasks, and predictive hospitality anticipates guest needs. Savills predicts the branded residence sector will double over seven years. AI-driven tools free staff to engage guests and optimize RevPAG. Hotels leverage PMS to personalize experiences and boost revenue, positioning themselves for long-term growth.

🏨 In July 2025, Abilene's Guest-Paid RevPAR soared 70%, from $59.73 to $101.41, illustrating the potential of smaller markets. Madison also saw a 13% RevPAR increase, reaching $102.10, thanks to its balanced demand from government, education, and healthcare sectors. Kalibri's data indicates smaller markets often outperform larger cities in profitability by emphasizing direct bookings. Lodging Econometrics reports 6,280 U.S. hotel projects in the pipeline, with significant activity in secondary and tertiary cities.