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Interview with Morten Dahlin, Danish Minister for Tourism

🌍 Denmark, 1 July 2025, EU Presidency: Denmark aims to boost Europe's tourism sector, emphasizing economic viability and harmony with communities and the environment. Tourism is Denmark's fourth largest export industry. The Presidency supports the EU's 2026 sustainable tourism strategy, involving SMEs and stakeholders in its development. Workforce issues in tourism are a focus, with continued dialogue on creating jobs and enhancing sector resilience.
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Hotels adapt to the rise of bleisure travel

🏨 Sep 18, 2025, the global bleisure market, valued at USD 685.2 billion in 2024, is set to double by 2032. Hotels worldwide are adapting to this trend by offering flexible stays with extended bookings and work-ready rooms. Wellness amenities, from gyms to meditation rooms, are becoming standard. Authentic local experiences and tech conveniences like mobile check-ins enhance guest stays. Future innovations focus on sustainability, personalization, and local partnerships.
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Kayak bets on AI search to change booking behavior

💻 Sep 18, 2025: Kayak will launch an AI-powered natural language search tool in two weeks, aiming to simplify travel bookings via conversational requests. Despite 80% of companies using generative AI, per McKinsey, most see no direct revenue gains. Marriott found AI helpful for engagement but not conversions. The challenge remains in shifting travelers from traditional searches to AI planning, with future prospects in autonomous "agentic AI" for managing bookings. Kayak aims to retain users within its platform.
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Cendyn Hotel Digital Marketing Performance Index Finds AI Cuts Acquisitions Costs 19 Percent

💸 AUSTIN, Texas—2025 saw hotel customer acquisition costs drop 19% thanks to AI in Google's Performance Max for travel goals (PMTG). PMTG boosted hotel bookings and revenue over 4x. Conversion rates surged 262%, while media costs soared 20-40%. Google Hotel Ads cost-per-click rose 14%, decreasing click volumes. The Cendyn report warns hotels to invest in AI to maintain digital marketing ROI. Senior VP Luke Markesky advocates strategic AI use for sustaining growth in a competitive market.
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Airbnb launches chef’s table experiences with Jamie Oliver

🍴 Jamie Oliver, alongside four chefs including Chris Bianco in Los Angeles and Elena Reygadas in Mexico City, will host small dining events in London as part of Airbnb's 'Originals' program launched in May. The program spans 260 cities, offering culinary experiences and more. Prices average $200 (£146.6) per person. Partnering with Netflix’s Chef’s Table, this initiative aims to bring cultural food experiences into the real world.
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Airbnb Algorithm Update: 40% of Listings Now Invisible | Ric Kenworthy posted on the topic | LinkedIn

💵 Airbnb is introducing a host-only fee model this fall. Starting October 27, 2025, hosts using property management systems will pay a flat ~15.5% commission, ending the split fee where guests paid 14% and hosts 3%. By December 1, 2025, most other hosts will transition. Brazil hosts have a distinct 16% fee. While increasing transparency, the approach may affect competitiveness, particularly for long stays. Trial markets reported up to 17% more bookings.
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The White Lotus and Jane the Virgin stars…

🗺 New season of Expedia Group's podcast "Powering Travel" features celebrity guests from "The White Lotus" and "Jane the Virgin." Hosted by New York Times deputy travel editor Elisabeth Goodridge, season five includes Tayme Thapthimthong sharing behind-the-scenes stories from filming in Thailand, Arthur Brooks on travel's role in well-being, Jaime Camil on cultural connection, Phil Keoghan on global competition, Chef Julian Hagood on food as culture, and Ariane Gorin on travel's future.
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Google Hotel Ads just got 40% more expensive

📈 Sep 16, 2025. Google ad costs for hotels surged by 20–40% in early 2025, pressuring budgets. Stricter privacy rules hinder tracking, complicating campaign measurement. Competition from OTAs is growing. AI-driven strategies resulted in up to 4x growth in bookings and revenue. These methods also cut customer acquisition costs by 19% while boosting conversions. Cendyn's report offers global insights across EMEA, Americas, and APAC. Download the full report from Cendyn for detailed analysis.
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