To Dine or Not to Dine
“To dine or not to dine?” That is the question. Or at least, it’s the question I find myself asking as I stand in the lobby of a bustling eatery,…
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10min Original
179 posts
Original reporting, research, data and columns by 10 Minutes News for Hoteliers.
AI AI Captain!
The next seismic shift in capability—AI, automation, and digital platforms—is no longer coming; it’s here. It is the absolute operating reality above and within every hospitality business on the planet,…
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Why Hotel Marketing Needs More Leonardo da Vincis
For decades, we’ve rewarded hyper-specialization: knowing more and more about less and less. Become an SEO expert. A Social Media Manager. Find your niche and let everyone else deal with…
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Anyone for tennis?
I was scrolling through the latest digital detritus this morning and stumbled upon a clip of a robotic tennis pro out of China. We’ve seen the Boston Dynamics dogs and…
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k-punk, Artificial Intelligence, and the New Capitalist Realism
I hate writing this post. Not because it’s about a company I dislike. Quite the opposite. I’ve admired the company for years, and I’m even lucky enough to call one…
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Happy Birthday, Rebel Yell!
It took me almost two weeks to notice. On June 27, my 100th Rebel Yell was published on 10 Minutes Hotel. One hundred! The funny thing is, I didn’t even…
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Why PSG Is Looking to Hotels to Reinvent the Football Experience
An article published by Hospitality ON this week highlighted an unexpected source of inspiration for one of the world’s biggest football clubs. Speaking at Topliner 2026, Richard Heaselgrave, Chief Revenue…
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Split the Difference
I think it’s time we cleared the air on a fundamental distinction that often gets blurred in the frantic pace of our industry. I’m talking about the divide between being…
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