Track Choice Hotels (NYSE: CHH) in one feed. This hub aggregates the latest news and franchising developments across Comfort, Quality Inn, Cambria and more, as covered by trusted sources. Follow one of the largest hotel franchisors in the world.
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Meyer Jabara Hotels Now Managing First University Hotel
18 August 2026[Danbury, Conn., August 18, 2026] — Meyer Jabara Hotels , an award-winning hotel ownership and management company, today announced that it has been selected to manage the Reitz Union Hotel, a distinctive boutique hotel located within the Reitz Union Student Center on the campus of the University of Florida. This is the first university hotel to operate under the MJH umbrella. “This partnership represents a defining moment for Meyer Jabara Hotels,” said Justin Jabara, President of Meyer Jabara Hotels. “The…
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IHG Hotels & Resorts Expands in the Taiwan Market with New Hotel Signings and Enhances Digital Member Services
18 August 2026IHG Hotels & Resorts is advancing its growth in the Taiwan market with five new hotel signings and the launch of the IHG One Rewards LINE MINI App , expanding both its brand portfolio and digital member services. IHG Hotels & Resorts currently operates 17 hotels across eight brands in the Taiwan market, offering a diverse portfolio across luxury & lifestyle, premium and essentials segments. The latest signings will extend its presence across Taipei, Taitung and Pingtung, spanning urban, cultural,…
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The hotel franchise agreement helped build an industry. Is it still equitable?
18 August 2026This article was written by HotelsMag. Click here to read the original article Around 12%. That’s the percentage of room revenue a hotel franchisee typically will pay a franchisor for the right to use their name and likeness and all the accouterments that come with it. Is the price worth it? It is one question facing hotel owners, who, jostled by needling and expanding expense lines that have made it much more difficult to operate a property profitably, are…
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Your Gen Z guest finds hotels through influencers
17 August 2026Start with the number that makes you feel poor. Expedia sent a 21-year-old livestreamer through five Caribbean countries in twelve hours this April, and search demand for Sint Maarten rose 70 percent. Guadeloupe, 50. The streamer, Darren Jason Watkins Jr, has fifty million followers on YouTube and fifty million more on Twitch. Expedia built him his own booking site for the occasion, and spent $7.4 billion on marketing last year. It will not say what this particular stunt cost. So…
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Doing Well by Doing Good: Why Sustainability Pays off
17 August 2026Sustainable hospitality, at its core, means every decision is filtered through three lenses: how it affects the local ecosystem, the surrounding community, and the property’s bottom line. That trinity has not changed, but what has changed is the weight each carries in the boardroom. For years, sustainability lived in the “nice to have” column. Today it is a business advantage that operators can quantify. The traveler driving this shift is not looking to be lectured, they are looking for peace…
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Expedia’s $7.4 Billion Marketing Includes $5,000 Minimum for Mid-Tier Creators, Sees Demand Surge by 70%
17 August 2026📰 April 2026, Expedia sent livestreamer Darren Jason Watkins Jr through five Caribbean countries in 12 hours. Sint Maarten’s search demand rose 70%, Guadeloupe’s by 50%. Watkins boasts 50 million followers on both YouTube and Twitch. In 2025, the average creator’s income was $44,000, with one in nine earning six figures. Mid-tier creator Gabby Beckford demands at least $5,000 per post. Hotels like Claridge’s filter creators’ requests for free stays, emphasizing creator fit over reach.
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What does hotel dynamic pricing software actually do?
14 August 2026Most independent hoteliers (rightly) don’t question whether pricing matters. Two of the most pertinent questions you probably do find yourself asking are what does AI-powered pricing software actually do once it’s switched on and can it be trusted to make good decisions without taking away my control? If you run a lean property, your pricing process may still involve checking competitor pricing, logging into multiple OTA extranets and making manual updates whenever demand changes. This all makes sense. But it…
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UnderTheDoormat Group Expands TrustedStays Platform to France, Integrates with Amadeus for Corporate Travel Bookings
14 August 2026🏠 UnderTheDoormat Group, a London-based hospitality operator, expanded TrustedStays into France, integrating serviced apartments into corporate travel systems via Amadeus. In 2025, French business travel spending reached €30.9bn, projected to grow 2.2% to €31.6bn by 2026. Serviced apartments, growing at 5.9% annually since 2019, represent just 8% of Europe’s accommodation supply. The expansion addresses corporate demand for flexible options amid global business travel spending forecasts of $1.71tn in 2026.
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Canary Technologies Named to the 2026 Inc. 5000 List
14 August 2026SAN FRANCISCO – Canary Technologies, the leading AI platform for hotel and guest management, has been named to the 2026 Inc. 5000 , the prestigious annual ranking of the fastest-growing private companies in America. The distinction recognizes Canary’s leadership in hotel technology innovation and highlights the hospitality industry’s rapid acceleration in adopting AI solutions. The Inc. 5000 celebrates the nation’s most successful independent and entrepreneurial businesses that have achieved remarkable growth while driving innovation, creating jobs and shaping the future…
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Is Time Without a Smartphone Becoming the New Luxury?
14 August 2026Imagine a guest beside a remarkable view. Breakfast has arrived and the family is together. Yet one phone vibrates, another records the moment and a third brings work into the room. This scene is so familiar that we rarely question it. Hotels have spent years making the guest journey more connected and convenient. Mobile check-in, digital keys, messaging platforms and QR-code menus are designed to remove friction. But if every moment remains open to work, alerts and digital demands, what…
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Evolving Workforce and its Culture
14 August 2026Workforce planning and labor sources have been key discussion points for some time. The workforce today is reorganizing because of the pandemic, technology innovations, workforce skill base, education, training, and professional development availability and options. Industries like the hospitality sectors are adjusting to a new business world. Hospitality, for example, is significantly more technologically adapted than in the immediate past. For example, Mobile Apps became the common place during the pandemic, remote check-in, check-out and more became the standards to…
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Will AI finally “connect the trip”?
13 August 2026When they add dates – we suddenly can present the whole picture to anyone who has the ability to quote the whole trip..
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166 – Who owns choice?
13 August 2026This article was written by Martin Soler. Click here to read the original article This week, lots of discussions about distribution, where is AI going to move it. We’re in an odd “everything is fine” moment. But it time to prepare for what’s next. PS: If you haven’t filled out my survey, I’d love to have your reader feedback. Best, Martin Pragmatik builds high-converting MQL engines through targeted content.Find out more ➛ Opinion AI Generated image There is a reassuring…
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AI Transforming Travel: 89% of Consumers Prefer AI for Planning; 84% Report Enhanced Travel Experience
13 August 2026💻 Booking.com reports that 89% of consumers plan to use AI for future travel. McKinsey found 84% of travelers who used generative AI saw improved experiences. In 2025, 40% of U.S. travelers used AI for trip research, an 11% increase from the previous year. Hilton introduced an AI Planner in March, and Expedia’s 2026 research shows 70% of travelers prefer booking with trusted brands over AI. AI aims to streamline travel, but trust and accuracy are crucial for its success.
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Cendyn expands payment ecosystem tackling cart abandonment
13 August 2026AUSTIN, Texas — Cendyn, the leading hospitality marketing software and services platform, has launched a new unified payment framework within the Cendyn CRS to help reduce cart abandonment for direct bookings. With four new integrations to leading payment platforms, the Cendyn CRS now removes payment friction, providing guests with greater choice and enables hotel finance teams to remain in full control of how transactions are structured, collected, and reconciled. Working with Flex Pay, FreedomPay, Stripe, and Gr4vy, the direct channel…
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Closed-Door Session at HITEC San Antonio Highlights Disconnect Between PMS Suppliers and Hotel Operators’ Needs
13 August 2026💻 At HITEC San Antonio, leaders in property management systems and hotel CIOs discussed the gap between supplier offerings and operator needs. Live polling revealed a focus on labor cost savings (4.4/5) over guest experience (3.6/5). The hospitality industry faces challenges with fragmented technology systems and integration issues, as opposed to a unified operational framework. Emphasized was the need for empowerment of technical leadership to manage enterprise architecture for digital transformation and efficiency.
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Better forecasts, or better decisions? Not the same thing
13 August 2026This article was written by Demand Calendar. Click here to read the original article Ask three people in one of your hotels how next month looks. Sales answers from the pipeline, revenue answers from pickup, finance answers from the budget, and the general manager picks one of the three to tell the owner. Multiply the exercise by ten properties and the portfolio view stops being a view at all. Ten hotels, ten definitions of on track The cost is visible…
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Tripadvisor and Airbnb Partner to Offer Over 425,000 Tours and Activities on Airbnb Platform Later This Year
12 August 2026📰 Tripadvisor and Airbnb merge their experiences inventory, allowing Airbnb’s 150+ million users to access 425,000+ activities directly. ChatGPT Ads for hotels reveal CPC costs of $3-$3.50 with click-through rates at 1.6-1.9%. The EU’s AI watermarking rule, effective August 2, 2026, requires AI-produced content to be marked, impacting hotel marketing. Puerto Rico approves a $2B+ Esencia development on its southwest coast, the largest hospitality investment in its history, opening in late 2029.
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Marriott’s 2026 Hotel Openings: 40% Conversions; Hilton Launches 25th Brand for Unbranded Hotels Expansion
12 August 2026🏨 Marriott reported on August 3, 2026, that 40% of its hotel openings this year were conversions. Hilton launched its 25th brand, Outset Collection, on October 6, targeting unbranded hotels, with over 60 projects in development. Marriott and Hilton boast 295 million and 260 million loyalty members, respectively. Hilton claims that more than half of global hotel rooms remain unbranded. Conversion brands are debated in the industry, with differing opinions on their effectiveness.
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Raines Opens The Lantern Columbia, a 59-Room Boutique Hotel with Inclusive Hiring, at Historic Fire Station in S.C.
11 August 2026🏨 In January 2026, Raines opened The Lantern Columbia, a 59-room boutique hotel in Columbia, S.C., repurposed from the historic Columbia Central Fire Station. This project, part of Raines’ Woven division, emphasizes “intentional hospitality” by employing over 30% of staff with intellectual disabilities. Designed by Garvin Design Group, the hotel includes Ladder 13, a signature restaurant in the former engine bay, led by chef Kevin Johnson. The initiative also partners with the University of South Carolina for community engagement.
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Peninsula Hong Kong: the white elephant that became the Grand Old Lady of the Far East
11 August 2026This article was written by HospitalityOn. Click here to read the original article The story begins in the 1920s, driven by the Kadoorie family, a dynasty of Iraqi origin settled in Hong Kong since the late 19th century. The family traded across Asia’s two leading commercial hubs and eventually established The Hongkong and Shanghai Hotels Company. The hotel group traces back to 1866, and it was the administrator of the time, Sir Ellis Kadoorie, who pushed for a new hotel…
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Queens Hotel Leeds Appoints Bob Fairweather as New GM to Lead Enhancements and Oversee Investments
11 August 2026🏨 Bob Fairweather was appointed as the new general manager of Queens Hotel, Leeds, in March 2026. The hotel, owned by Swedish investor Pandox, underwent a £16 million refurbishment in 2021. Fairweather, with over 20 years of hospitality experience, aims to enhance guest experience and oversee investments, including a new café bar. Pandox acquired the hotel for £53 million in 2023. The hotel achieved Green Key accreditation by October 2025, meeting 13 environmental criteria.
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Hongkong and Shanghai Hotels commits €231 million in renovations for the Peninsula Hong Kong and Tokyo hotels
11 August 2026This article was written by HospitalityOn. Click here to read the original article In a statement released on August 5, 2026, the board of The Hongkong and Shanghai Hotels (HSH) approved a renovation budget of around €231 million for the Peninsula Hong Kong and the Peninsula Tokyo. Both properties are wholly owned by HSH, which explains why the company is committing such a sum in capex to maintain the quality of its service offering. No timeline has been announced at…
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AI-Driven Travel Planning to Transform Hospitality, Following Retail’s Lead in 20% of Global Online Orders by 2025
10 August 2026📈 In mid-2025, Adobe reported AI tools directed visitors to U.S. retail sites 47 times more compared to 2024, with Salesforce estimating AI influenced 20% of global online orders, worth $67 billion. AI now plays a crucial role in travel planning by evaluating hotels for relevance, credibility, trust, and booking readiness. Hotels must ensure AI can access, understand, and trust their information. Consistency across channels and structured data are essential for AI visibility and bookings.
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Cambria Hotels Opens New Locations in Texas and Oregon, Expanding Choice Hotels’ Upscale Portfolio to Over 75 Properties
10 August 2026🏨 Cambria Hotels expands with two new properties: Cambria Hotel Euless – DFW Airport South in Texas and Cambria Hotel Bend – Mt. Bachelor in Oregon. The Texas site features 107 rooms near Dallas Fort Worth Airport, while the Oregon hotel has 131 rooms near Mount Bachelor. Part of Choice Hotels’ upscale brand, with over 75 U.S. locations and 50 more in development, including international expansion plans.
