Follow Strawberry (formerly Nordic Choice) in one feed. This hub gathers the latest news and brand developments across the Nordic hotel group, curated from trusted sources. Stay on top of one of Scandinavia’s most dynamic hotel companies.
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HSMAI Europe’s AI Advisory Board Launched to Guide Hotels with Practical AI Insights and Industry Expertise
10 June 2026📈 HSMAI Europe launched its AI Advisory Board two months ago in London to guide hotels on AI strategies. The board focuses on content strategy, direct channels, and AI technology architecture. Members include top executives from TrustYou, Amadeus Hospitality, Accor, Radisson Hotel Group, and Marriott. Monthly meetings produce white papers and case studies, ensuring practical AI applications. HSMAI’s goal is to provide industry-leading resources and clear guidance on AI implementation in hospitality.
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Brown’s Hotel Partners with Laurent-Perrier for Exclusive Summer Programme Featuring VIP Access to Iconic London Events
13 May 2026🍾 Brown’s Hotel, in collaboration with Champagne Laurent-Perrier, launches “The Brown’s Season” from May to August 2026. This programme offers curated experiences for London’s summer events, such as the Chelsea Flower Show, Royal Ascot, and Wimbledon. Highlights include Boodles Botanical Afternoon Tea (19-23 May) and Harry Styles’ concert at Wembley. Founded in 1832, Brown’s provides comprehensive concierge services, including a “Town and Country” package with a stay at The Star in Alfriston. Enjoy a complimentary fourth night from 13 July…
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2026 Trends To Watch For: What’s New In Sustainable Hospitality?
10 February 2026🍱 In 2026, dietary trends will shift with fibre becoming the new protein, propelled by awareness of digestive health and the disadvantages of ultra-processed foods. Restaurants in London and Beijing innovate by offering fibre-rich and plant-based dishes. The rise of low-ABV drinks, such as those at FURA bar in Singapore, caters to moderation. Environmental efforts see a decline in single-use plastics, with places like Desa Potato Head in Bali leading by example. Collaboration in the global hospitality sector is increasing.
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Why AI makes 2026 an inflection point for hoteliers
19 January 2026💻 2026 is pivotal for hospitality as AI becomes integral, impacting guest communication, housekeeping, and booking. 18 experts predict AI will transform hotel operations. Around 33% of travelers use AI for hotel searches. Ancillary services like parking and spa access become strategic revenue sources. Reviews are essential for AI accuracy. IT leaders must rethink procurement for scalability and AI readiness. Despite AI’s growth, human interaction remains crucial, highlighting soft skills. Mews, powering 12,500 hotels globally, leads in this transformation, raising…
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New year, new system: Mews removes the pain from switching PMS with faster go-lives, continuous support and modern training
14 January 2026💻 [Amsterdam, 8 January 2026] Mews accelerated onboarding for hotels with new technology, reducing PMS implementation time to one week. In 2025, they improved support, enabling human response under three minutes. Mews’ AI assistant ADA resolved 90% of queries. Their training includes micro-learning and Mews University. Groups deployed across 40 properties in 10 countries in 90 days. Roam Spokane launched in 11 days. Mews serves over 12,500 customers globally and raised $410 million to innovate hospitality tech.
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Mews dominates HotelTechAwards, winning Best PMS for the third year running and Best POS
13 January 2026🏨 Mews, an operating system for hospitality, was named Best Property Management System at the 2026 HotelTechAwards in Amsterdam, marking its third consecutive win. The company also won Best POS Provider. Mews expanded its product portfolio, integrating Atomize and Flexkeeping, and scored a perfect 100 HT Score for three years straight. Mews serves over 12,500 customers in 85+ countries and has raised $410 million from notable investors.
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Rethinking hospitality: guest-first strategies for growth | Skift x Mews
11 December 2025🏨 Ennismore generates over 60% of revenue from sources outside accommodation, like F&B and coworking spaces. Staypineapple’s Boston property’s Trophy Room bar highlights community integration, enhancing reputation without room bookings. RevPAG measures guest interactions beyond room stays, requiring integrated tech systems. Swiss Hotel Apartments and Strawberry use connected systems for personalized experiences. Paradise Resort Gold Coast increased revenue by selling additional experiences. Emphasizing guest value, not just rooms, fosters long-term loyalty and diversified income.
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National Afternoon Tea Week: Our Pick of the Best in London & Edinburgh
6 August 2025🍵 Sheraton Grand London Park Lane hosts “The Great Gatsby: Only Afternoon Tea!” from May 16 to September 7, 2025, priced from £65. Complimentary sparkling wine on weekdays in August. 🍣 SUSHISAMBA Edinburgh offers a Summer Champagne Afternoon Tea daily in July and August for £65. 🍰 London Marriott Hotel County Hall provides afternoon tea with views of Big Ben and London Eye for £65. 🛤️ St. Pancras London features Laurent-Perrier Afternoon Tea for £59. 🍾 The Register Club, Edinburgh…
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Helsinki’s newest premium Airport hotel takes guestroom entertainment and business capabilities to new heights with 800 Philips Professional Displays
27 June 2025Housed outside Europe’s most popular airport for business travelers, the newly opened Clarion Hotel Helsinki Airport turned to PPDS to help deliver seamless home-from-home entertainment choice and experiences to guest
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Choice Hotels expands global portfolio with strong upscale growth
4 June 2025🏨 Choice Hotels International accelerates global growth with 31 new hotels and 3,300+ rooms outside the U.S. by 2025. A 95% increase in global pipeline includes 11,000 rooms. In Europe, partnerships with Strawberry and Zenitude add 34 properties in France and five in Scandinavia. Six hotels added in Spain in 2024 through Faranda, with five more planned. North American expansion includes the first Cambria Hotel in Thunder Bay by 2026. Latin America sees new Radisson properties, and China adds 9,500+…
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Meliá White House Launches Summer Picnic Hamper Experience – Blending Luxury British Classics with Light Mediterranean Dishes
30 May 2025This article was written by Luxury Hospitality Mag. Click here to read the original article As London warms up for the summer, Meliá White House, part of Meliá Hotels International, has
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Miller’s Ale House Adds Tabletop Technology
13 May 2025🏨 Mews launched the Hospitality Industry Advisory Board in 2025 to enhance the hospitality sector with technology. Members include industry leaders like Charlie MacGregor and Bashar Wali, reflecting decades of experience. The board’s mission is to address key challenges and innovate hospitality experiences for staff and guests. CEO Matt Welle emphasizes the board’s role in driving meaningful change. Members include 14 notable figures from various hospitality and technology sectors, aiming to redefine the hospitality landscape.
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BWH Hotels Scandinavia Partners with The Hotels Network to Enhance Direct Channel Performance
9 April 2025🏨 In a strategic partnership, BWH Hotels Scandinavia teamed up with The Hotels Network, 2025’s #1 Direct Booking Tool, to enhance direct bookings using THN’s Price Comparison and Price Match tools. Top Nordic brands Strawberry and Elite Hotels of Sweden already trust THN. An A/B test from October 30 to December 1 revealed a 7.1% conversion rate increase among Swedish desktop users. The group’s 191 hotels across Scandinavia aim for transparency and guest confidence in direct booking. BWH Hotels Scandinavia,…
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Mocktails go premium, and customers are willing to pay
8 January 2025🍻 In the U.S., 35% of legal-aged Americans participated in Dry January in 2022, with many reducing alcohol consumption permanently. Bacari, a Los Angeles-based chain, and Another Broken Egg Cafe with 102 locations, noted a decrease in alcohol sales. Mocktails have surged in popularity, with menu mentions up 37.4% since 2019. These zero-proof drinks are priced around $6-$18, nearly matching the profit margin of alcoholic beverages despite lower costs. Bacari’s complex “Waste Not Want Not” and Dirty Habit’s “Lavender Lie”…
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The year in Mews | 2024 hospitality highlights
19 December 2024🏨 Mews experienced a 51% increase in monthly recurring revenue (MRR) from November 2023 to November 2024, processing over €10 billion in payments. The company secured $110 million in funding, reaching a valuation of over $1.2 billion, attaining unicorn status. Thousands of new hoteliers joined Mews, including major brands like BWH Hotels and Staypineapple. The Mews team grew to 1,217 employees and completed four major acquisitions. Mews also made its presence felt at numerous events, including the largest Unfold ever…
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The Hansom Unveils New Cocktail Collection at St. Pancras Renaissance Hotel: A Taste of Timelessness
3 December 2024🍸 St. Pancras Renaissance Hotel’s The Hansom presents “A Taste of Timelessness” cocktail collection, inspired by Victorian era & modern London. New signature cocktails include St. Pancras Royale, Mariachi Paloma, Rum Rita, Raffinato Bianco, and The Empress, starting at £17. Venue Manager Alex Kovac highlights the fusion of history and modern flavors. Collection available to public and guests at https://www.thehansom.co.uk/.
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Travel Tech Essentialist #158: Tailwinds
23 October 2024🏠 Marc Benioff, CEO of Salesforce, is excited about the company’s AI platform Agentforce, predicting over a billion AI agents on it within 12 months. At Dreamforce 2024, 10,000 customers tested the platform, which is poised to revolutionize industries by automating complex tasks and enhancing customer experiences. Salesforce contrasts its AI with Microsoft’s Copilot, likening it to the unhelpful Clippy. AI is expected to disrupt traditional OTA models, with companies like Equeco growing rapidly in the travel industry by managing…
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BWH Hotels Partners with Mews as it Grows its Global Footprint
22 October 2024This article was written by HotelSpeak. Click here to read the original article [Amsterdam: 21st October 2024] – Mews, the industry-leading hospitality cloud, has entered into an agreement with BWHSM Hotels (BWH) to be
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What’s Changed in Hospitality Since The Ritz-Carlton Was Founded – Horst Schulze
18 September 2024📅 On September 18, 2024, an article titled “What’s Changed in Hospitality Since The Ritz-Carlton Was Founded – Horst Schulze” was published, exploring the transformations in the hospitality industry since the establishment of The Ritz-Carlton. The article includes links to listen to the podcast on platforms such as Apple Podcasts and Spotify, as well as featured and recent episodes about hospitality leadership and innovation. The footer features a logo linking to the Hospitality Daily podcast.
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My Story Meeting Horst Schulze, Creator of The Ritz-Carlton and Capella – Josiah Mackenzie
15 September 2024📅 On September 15, 2024, an article featuring a meeting with Horst Schulze, the creator of The Ritz-Carlton and Capella, was highlighted. The story, shared by Josiah Mackenzie, can be found on a podcast platform offering various episodes from experts in the hospitality industry. Listeners can tune in through platforms such as Apple Podcasts and Spotify. The article also provides a sidebar featuring categories like “Featured Episodes” and “Recent Episodes,” with titles ranging from leadership lessons to innovative technology in…
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How Do You Stay in Love? (Josiah Mackenzie)
13 September 2024📖 On September 13, 2024, the “Hospitality Daily” podcast released an episode titled “How Do You Stay in Love? (Josiah Mackenzie)” focusing on hospitality as a craft. Key points discussed included the challenge of staying passionate in hospitality work (02:38), methods for disconnecting and restoring oneself (04:04), and the significance of love in the industry (00:31). Listeners were invited to share insights via LinkedIn and subscribe for daily episode summaries at hospitalitydaily.com/subscribe. Music credit was given to Clay Bassford of…
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10 key restaurants opening before the end of the year
9 September 2024🍴 Jason Atherton and Spencer Metzger’s “Row on 5” set to open around 6 November on London’s Savile Row, offering a 15-course meal at £195, with two extra courses as an option. Shanghai Me, a 1930s Shanghai-inspired restaurant, will replace Galvin at Windows on the London Hilton’s 28th floor. AngloThai by John and Desiree Chantarasak, a 50-cover Thai-British cuisine venue, is coming to Marylebone’s Seymour Place. Brad Carter’s “Undercroft” will feature British classics in the crypt of Mayfair’s St George’s…
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Meet Chick-fil-A’s New President
15 August 2024🏨 Mews and Duetto surpassed 600 joint hotel customers, improving global hoteliers’ revenue. Since the 2017 partnership, they operate in 29 countries, varying from 3-room to 800-room properties. Users report a 6% average revenue increase in the first year and a subsequent 10% RevPAR growth. Integration through Mews Marketplace is free, with 25% faster deployment than average PMS setups. Two-way data synchronization between Mews and Duetto enhances real-time pricing decisions and profitability.
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Integration of Mews and Duetto reaches over 600 hotels
14 August 2024This article was written by HotelSpeak. Click here to read the original article [New York, 13 August] – Mews, the industry-leading hospitality cloud, and Duetto, a leading provider of revenue
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What Personalized Luxury Looks Like For Us Now – Robyn Pratt, The Phoenicia Malta
14 August 2024This article was written by Hospitality Daily Podcast. Click here to read the original article Aug. 14, 2024 Listen On Featured Episodes Engage, Don’t Just Satisfy: A Blueprint for the
