Follow Strawberry (formerly Nordic Choice) in one feed. This hub gathers the latest news and brand developments across the Nordic hotel group, curated from trusted sources. Stay on top of one of Scandinavia’s most dynamic hotel companies.
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B&B Hotels Partners with Duetto for Revenue Management Across 930+ Properties in 19 Countries
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15 October 2026💸 Duetto has been chosen by B&B Hotels as their revenue management technology partner after a competitive RFP process. Duetto will be implemented across B&B Hotels’ portfolio of over 930 properties in 19 countries. Founded in Brest in 1990, B&B Hotels is Europe’s second-largest hotel chain, operating 800 hotels across 17 countries. In 2023, B&B achieved $1.3 billion in revenue. Duetto’s platform will help optimize revenue and profit strategies, supporting B&B’s continued growth.
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Gen Z and Trailing Millennials Redefine U.S. Travel Preferences, Influencing Hotel Strategies with Digital and Social Media Trends
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9 October 2026🌐 Gen Z and Trailing Millennials, aged 24-37, are reshaping travel in the U.S. and globally, with over 78 million in the U.S. and more than a billion worldwide. They prioritize experiences, with median incomes from $55,000 to $95,000. Nearly 50% identify as non-white. This “Emerging Experience Generation” relies on digital tools, spending intentionally on meaningful experiences, valuing sustainability, and driving trends in hospitality. Hotels adapting to this dynamic see growth in bookings, particularly through social media engagement.
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Mews Introduces Guest Messaging and Automations, Achieves 47,000 Automated Processes During Beta Testing Across Platforms
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2 October 2026💻 Mews launched Guest Messaging and Automations in Amsterdam. The Guest Messaging system consolidates communication channels like SMS and WhatsApp into a single thread linked to the guest’s profile. Mews AI handles 80% of routine queries, increasing staff efficiency. Automations at selected Strawberry properties automated 60% of upgrades for Gold & Platinum guests. During the Beta phase, 47,000 automations ran across Mews. The system supports multiple platforms, enhancing guest experience and operational flexibility.
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Mews Launches AI-Powered Guest Messaging and Automation Tools to Handle 80% of Routine Hotel Queries
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2 October 2026💻 Hotel technology provider Mews launched AI-powered Guest Messaging and Automations tools on Oct 2nd, 2026, in Amsterdam. These features address unanswered guest messages, with 80% of routine queries handled instantly by AI. Automations enable no-code workflows for personalized guest interactions and operational tasks. Mews aims to improve communication efficiency and reduce administrative workloads, as guests currently wait eight hours for responses. During the beta phase, 47,000 workflows were run, emphasizing a shift towards streamlined hotel operations.
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Mews Launches Guest Messaging and Automations, Improving Response Times and Automating 47,000 Tasks During Beta
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1 October 2026📱 [Amsterdam, 1 October 2026] – Mews launched Guest Messaging and Automations. Each feature addresses repetitive hotel tasks, helping staff focus more on guests. Guest Messaging combines all guest communications into a single thread, reducing average response times from 8 hours. Mews AI answers 80% of routine questions instantly. Automations handle tasks like upgrades, with 60% automation for Gold & Platinum guests at some properties. During Beta, 47,000 automations ran. Mews supports 15,000 customers in 85 countries.
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The Shepherd Mayfair Hotel to Open September 2026 with Signature Restaurant Fayre Featuring Seasonal British Menu
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29 July 2026🍴 September 1, 2026, marks the debut of The Shepherd Mayfair in London’s Shepherd Market, housed on a historic site from 1618. The hotel features 82 rooms and the 62-cover Fayre restaurant, offering seasonal British dishes. Fayre’s interior, designed by Timothy Shepherd, showcases dark timber and berry tones. A unique “Puddings by the Glass” concept includes a strawberry and Champagne trifle. Additional dining spaces include The Lounge and Teddy’s cocktail bar, enhancing the hotel’s local integration.
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Brown’s Hotel Partners with Laurent-Perrier for Exclusive Summer Programme Featuring VIP Access to Iconic London Events
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13 May 2026🍾 Brown’s Hotel, in collaboration with Champagne Laurent-Perrier, launches “The Brown’s Season” from May to August 2026. This programme offers curated experiences for London’s summer events, such as the Chelsea Flower Show, Royal Ascot, and Wimbledon. Highlights include Boodles Botanical Afternoon Tea (19-23 May) and Harry Styles’ concert at Wembley. Founded in 1832, Brown’s provides comprehensive concierge services, including a “Town and Country” package with a stay at The Star in Alfriston. Enjoy a complimentary fourth night from 13 July…
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2026 Trends To Watch For: What’s New In Sustainable Hospitality?
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10 February 2026🍱 In 2026, dietary trends will shift with fibre becoming the new protein, propelled by awareness of digestive health and the disadvantages of ultra-processed foods. Restaurants in London and Beijing innovate by offering fibre-rich and plant-based dishes. The rise of low-ABV drinks, such as those at FURA bar in Singapore, caters to moderation. Environmental efforts see a decline in single-use plastics, with places like Desa Potato Head in Bali leading by example. Collaboration in the global hospitality sector is increasing.
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Why AI makes 2026 an inflection point for hoteliers
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19 January 2026💻 2026 is pivotal for hospitality as AI becomes integral, impacting guest communication, housekeeping, and booking. 18 experts predict AI will transform hotel operations. Around 33% of travelers use AI for hotel searches. Ancillary services like parking and spa access become strategic revenue sources. Reviews are essential for AI accuracy. IT leaders must rethink procurement for scalability and AI readiness. Despite AI’s growth, human interaction remains crucial, highlighting soft skills. Mews, powering 12,500 hotels globally, leads in this transformation, raising…
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New year, new system: Mews removes the pain from switching PMS with faster go-lives, continuous support and modern training
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14 January 2026💻 [Amsterdam, 8 January 2026] Mews accelerated onboarding for hotels with new technology, reducing PMS implementation time to one week. In 2025, they improved support, enabling human response under three minutes. Mews’ AI assistant ADA resolved 90% of queries. Their training includes micro-learning and Mews University. Groups deployed across 40 properties in 10 countries in 90 days. Roam Spokane launched in 11 days. Mews serves over 12,500 customers globally and raised $410 million to innovate hospitality tech.
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Mews dominates HotelTechAwards, winning Best PMS for the third year running and Best POS
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13 January 2026🏨 Mews, an operating system for hospitality, was named Best Property Management System at the 2026 HotelTechAwards in Amsterdam, marking its third consecutive win. The company also won Best POS Provider. Mews expanded its product portfolio, integrating Atomize and Flexkeeping, and scored a perfect 100 HT Score for three years straight. Mews serves over 12,500 customers in 85+ countries and has raised $410 million from notable investors.
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Rethinking hospitality: guest-first strategies for growth | Skift x Mews
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11 December 2025🏨 Ennismore generates over 60% of revenue from sources outside accommodation, like F&B and coworking spaces. Staypineapple’s Boston property’s Trophy Room bar highlights community integration, enhancing reputation without room bookings. RevPAG measures guest interactions beyond room stays, requiring integrated tech systems. Swiss Hotel Apartments and Strawberry use connected systems for personalized experiences. Paradise Resort Gold Coast increased revenue by selling additional experiences. Emphasizing guest value, not just rooms, fosters long-term loyalty and diversified income.
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Helsinki’s newest premium Airport hotel takes guestroom entertainment and business capabilities to new heights with 800 Philips Professional Displays
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27 June 2025Housed outside Europe’s most popular airport for business travelers, the newly opened Clarion Hotel Helsinki Airport turned to PPDS to help deliver seamless home-from-home entertainment choice and experiences to guest rooms, together with collaborative conferencing capabilities for businesses, using a mix of Philips business TVs, digital signage, interactive and dvLED displays. Amsterdam, 27 June 2025: PPDS, the exclusive global provider of Philips Professional Displays, is delighted to announce the installation of 800 hotel TVs, digital signage, and dvLED walls inside…
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Mocktails go premium, and customers are willing to pay
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8 January 2025🍻 In the U.S., 35% of legal-aged Americans participated in Dry January in 2022, with many reducing alcohol consumption permanently. Bacari, a Los Angeles-based chain, and Another Broken Egg Cafe with 102 locations, noted a decrease in alcohol sales. Mocktails have surged in popularity, with menu mentions up 37.4% since 2019. These zero-proof drinks are priced around $6-$18, nearly matching the profit margin of alcoholic beverages despite lower costs. Bacari’s complex “Waste Not Want Not” and Dirty Habit’s “Lavender Lie”…
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The year in Mews | 2024 hospitality highlights
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19 December 2024🏨 Mews experienced a 51% increase in monthly recurring revenue (MRR) from November 2023 to November 2024, processing over €10 billion in payments. The company secured $110 million in funding, reaching a valuation of over $1.2 billion, attaining unicorn status. Thousands of new hoteliers joined Mews, including major brands like BWH Hotels and Staypineapple. The Mews team grew to 1,217 employees and completed four major acquisitions. Mews also made its presence felt at numerous events, including the largest Unfold ever…
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BWH Hotels Partners with Mews as it Grows its Global Footprint
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22 October 2024This article was written by HotelSpeak. Click here to read the original article [Amsterdam: 21st October 2024] – Mews, the industry-leading hospitality cloud, has entered into an agreement with BWHSM Hotels (BWH) to be a certified PMS provider. With Mews, BWH Hotels gains access to one of the most innovative hospitality technologies that boosts operational efficiencies and guest satisfaction. “The collaboration with Mews aligns with BWH’s dedication to delivering exceptional guest experiences. Mews’ cloud-native platform offers flexibility and scalability, enabling European BWH properties to seamlessly…
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10 key restaurants opening before the end of the year
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9 September 2024🍴 Jason Atherton and Spencer Metzger’s “Row on 5” set to open around 6 November on London’s Savile Row, offering a 15-course meal at £195, with two extra courses as an option. Shanghai Me, a 1930s Shanghai-inspired restaurant, will replace Galvin at Windows on the London Hilton’s 28th floor. AngloThai by John and Desiree Chantarasak, a 50-cover Thai-British cuisine venue, is coming to Marylebone’s Seymour Place. Brad Carter’s “Undercroft” will feature British classics in the crypt of Mayfair’s St George’s…
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Integration of Mews and Duetto reaches over 600 hotels
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14 August 2024This article was written by HotelSpeak. Click here to read the original article [New York, 13 August] – Mews, the industry-leading hospitality cloud, and Duetto, a leading provider of revenue management software for the hospitality industry, have now exceeded 600 joint hotel customers, driving revenue growth for hoteliers globally. The seamless, real-time integration between Mews and Duetto enables customers to dynamically price room rates based on demand, occupancy levels, competitor rates, and other factors, ensuring optimal revenue generation. The partnership…
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To Do or Not to Do – That Is the Hotel Breakfast Question
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6 October 2022This article was written by Amenitiz. Click here to read the original article When you take away all the trimmings – put showers where the two person jacuzzis are and regular beds where there would have been four-posters – the breakfast – and particularly the breakfast buffet – might be the only thing that makes a hotel-stay truly exclusive to a regular day in the life. Think about it – bathroom, bed, restaurant, bar – each of these things may…
