Hotel housekeeping, all in one place. This hub aggregates the latest news, technology and best practices around housekeeping and operations, curated by 10 Minutes News. Follow innovation in the heart of hotel operations.
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Building to scale: What it really takes to launch and scale a hotel brand
18 September 2026This article was written by HotelsMag. Click here to read the original article Launching a hotel brand is often associated with its most visible elements: a name, a logo, a prototype and a public announcement. Those elements matter, but they do not create a scalable brand on their own. A successful hotel brand is a complete business system. It must connect a clearly defined guest need with a differentiated product, a practical operating model, compelling owner economics and a development…
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Building for Scale: What it really takes to launch and scale a hotel brand
18 September 2026This article was written by HotelsMag. Click here to read the original article Launching a hotel brand is often associated with its most visible elements: a name, a logo, a prototype and a public announcement. Those elements matter, but they do not create a scalable brand on their own. A successful hotel brand is a complete business system. It must connect a clearly defined guest need with a differentiated product, a practical operating model, compelling owner economics and a development…
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Laundris Launches AI-Powered Assistant to Enhance Linen Inventory Management for Hotel Operators, Boosting Efficiency and Cost Savings
18 September 2026💻 September 18, 2026, Tulsa, Oklahoma – Laundris introduces the AI-driven Laundris Assistant for hotel operators, enhancing linen inventory management. This tool provides instant, custom reports, saving time from manual tracking. Leveraging existing platforms, it offers granular insights into linen usage, helping to control costs and prevent shortages. Leonard Fiorenza from Hotel Drover highlights its efficiency. Available to all Laundris customers at no extra cost, it supports smarter decision-making and budget protection.
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Full and Select Service Hotels Achieve Year-Over-Year Reductions in Hours Per Occupied Room, Boosting Housekeeping Efficiency
18 September 2026📈 Full Service and Select Service hotels saw a reduction in hours per occupied room year over year. Housekeeping departments achieved notable per-room efficiency improvements.
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Philippe Starck Unveils A Serra, a Luxury 25-Suite Hotel and 22 Villas Opening in Portugal by 2028
18 September 2026🏠 Philippe Starck’s upcoming project, A Serra, will debut in Serra de Grândola, Portugal, by Q2 2028. Developed with Larfa Properties, it features a 25-suite hotel and 22 villas on a 200-hectare site, with villa prices starting at $6 million. The project includes restaurants, wellness facilities, and creative studios, with interiors by local artists. Starck envisions a new hospitality model emphasizing meaningful experiences and cultural integration, blending private home intimacy with luxury retreat services.
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Hoteliers Should Analyze Peak Season Data for Profitability Beyond Occupancy Rates, Suggests Lighthouse’s Femke Nollet
18 September 2026🏨 Independent hoteliers can optimize revenue by analyzing peak season performance. Monitoring early sell-outs and late gaps helps adjust room rates, while evaluating room types highlights profitable areas. Direct bookings reflect guest loyalty and lower commission costs compared to OTAs. Operational reviews during peak periods reveal key areas for improvement. Solidifying cash flow by tightening deposit and cancellation policies is crucial. Extending peak pricing strategies and targeting valuable guests in shoulder seasons can enhance overall profitability.
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Calistoga Spa Hot Springs Adopts Mews Operating System, Enhancing Guest Experience with On-Site Onboarding and New Technologies
18 September 2026🏖 [Dallas, 17 September 2026] – Calistoga Spa Hot Springs in Napa Valley, California, partnered with Mews, a hospitality operating system, after 20+ years on a different platform. The resort, operated by the same owners since the 1960s, boasts four geothermal pools and volcanic ash mud baths. With 57 rooms, they’ve adopted Mews PMS and RMS, and plan to integrate Mews Guest Messaging. Around 50% of guests now check in online, streamlining the arrival process.
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U.S. Hotel Loyalty Program Bookings Reach 58% in 2026, Up from 51% in 2019, According to Kalibri
17 September 2026📈 Loyalty demand share in U.S. hotel room bookings reached 58% in the first half of 2026, up from 51% in 2019, with Brand.com bookings at 29%. Loyalty member rate bookings rose 19% year-over-year by early July. Total room night demand increased by 2%, and average daily rates climbed 6% through July. OTA and government bookings rose 2%, corporate bookings 1%, while rack/BAR rates fell 5%, and group bookings decreased 2%.
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U.S. Hotels Cut Labor Hours per Occupied Room by Over 3% in H1 2026 Despite Rising Wages and Demand
17 September 2026🏨 U.S. hotels, first half of 2026: Hours per Occupied Room (HPOR) dropped 3.1% for full-service and 3.5% for select-service hotels. Occupancy rose to 67.9% from 66.8% in 2025. RevPAR increased 8.9%; TRevPAR grew 9.2%. Average headcount declined by 2% (full-service) and 1.5% (select-service). Housekeeping productivity saw MPOR reductions, notably a 5% decline for select-service room attendants. Wage growth ranged from 2.9% to 3.3%. Consumer prices rose 3.5% in June, and GDP growth slowed to 1.5% in Q2.
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Ontology for Hotels, what does it mean?
17 September 2026I recently wrote about preparing for AI that hotels should build the infrastructure to prepare for it. There is a layer to this that I think will become increasingly important: ontology. It’s the latest AI-buzzword so I figured let’s try to decrypt it for a hotel. The word isn’t new, it comes from the Greek words “onto-” meaning “being” or “existence,” and “-logy” meaning “study of.” It was first used in philosophy to talk about the study of existence, and now…
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Wyndham’s AI Initiatives Drive $11M Upsells and 35% Call Conversion, Enhancing Franchisee Profitability and Efficiency
17 September 2026💻 Geoff Ballotti, Wyndham Hotels CEO, will speak at Skift Global Forum in NYC, September 22–24, 2026. Wyndham’s AI strategy, initiated in 2016, modernizes data architecture for enhanced guest experiences. Over 5,000 hotels use Wyndham Connect, generating $11M in upsells by 2025. AI tools convert 35% of calls into bookings, with nearly 96% franchisee retention. Despite a 97% industry turnover, Wyndham emphasizes AI-driven efficiencies and “Owner First” strategy for profitability.
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U.S. Hotels Improve Labor Productivity by 3.1% to 3.5% in H1 2026 Amid Growing Demand, Reports Actabl
17 September 2026📈 In H1 2026, U.S. Full Service and Select Service hotels improved labor productivity despite rising demand. Hotels reduced Hours per Occupied Room (HPOR) by 3.1% and 3.5%, respectively, compared to 2025, enhancing GOP margins by 3.6 points. Select Service Room Attendant MPOR decreased by 5.0%. Hotel occupancy increased by 1.1 percentage points. Meanwhile, hourly wages rose by 2.9% to 3.3%. Consumer prices increased 3.5%, and GDP growth slowed to 1.5% in Q2.
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Revinate’s Voice Channel Strategy at The Broadmoor Generates Nearly $1 Million in Booking Revenue Over Three Months
17 September 2026📣 Sarah Stephens of The Broadmoor Hotel in Colorado Springs reveals how personalized guest experiences through voice conversations can drive nearly $1 million in direct booking revenue over just three months. With a team of 13-15 agents, her proactive follow-ups and attention to detail enhance both luxury service and revenue. The Broadmoor prides itself as the longest-running Forbes Five-Star hotel, emphasizing memorable guest interactions that begin with a simple reservation call.
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AI-Driven Hyper-Personalisation in Hotels Boosts Revenue as 61% of Consumers Prefer Tailored Experiences
17 September 2026📈 Personalization is crucial for hotel success. A study found 61% of consumers spend more with tailored experiences, yet only 25% feel they receive high personalisation. AI-driven hyper-personalisation offers precise customisation, predicting guest preferences and enhancing experiences. Millennials (48%) and Gen Z (38%) value unique experiences highly. Hotels must leverage technology and guest data to improve personalisation throughout the guest journey, from booking to feedback, to boost loyalty and revenue.
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US Properties Urged to Adopt Bulk Procurement for Linens and Amenities to Enhance Efficiency and Cut Costs
16 September 2026🛌 United States, 18 minutes ago: Hotel linens and amenities are critical for guest satisfaction. Bulk procurement is key, using a 3x par stock formula for linens and towels to prevent shortages during peak times. Thread count affects linen choice; T-180 for budget, T-300 for luxury. Pre-packaged amenity kits save labor time. Eco-certification and EcoBox packaging are increasingly standard. US-based suppliers offer quicker lead times. Hotel Items (A & S Suppliers, Inc.) specializes in comprehensive hospitality solutions near Miami, Florida.
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Hotels Face Shrinking Guest Recovery Windows as 88% of Customers Now Expect Faster Responses, Zendesk Reports
16 September 2026💬 In 2026, 88% of customers expect faster responses, but only 37% of companies meet these expectations. The guest recovery window in hotels has shrunk from hours to minutes. Corinthia Hotels responds to 92% of guest feedback within an hour. Despite a global average review response time of 3.7 days, timely in-stay feedback and task tracking can prevent negative reviews and improve guest satisfaction by addressing issues promptly.
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Generative AI Can Transform Hotel Morning Briefings by Addressing the 93% of Meetings Without AI Integration
16 September 2026Blog Post Excerpt 📈 Hotels conduct daily morning briefings, but 93% of these meetings lack AI integration, according to a Capgemini survey. Incorporating AI could streamline data synthesis and improve decision-making, similar to M&M conferences in medicine. AI can reduce recitation, highlight cross-departmental patterns, and customize action briefs for staff. This daily application, inspired by the HBR Guide (2026), could enhance efficiency and prevent recurrent issues. Pertlink Limited supports such innovations in hotel management.
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Demand for Heritage Hotel Conversions Rises as 3 Million Sq Ft of Office Space Targets Transformation in Europe
16 September 2026🏨 In the past two years, over 3 million sq ft of office space in London has been slated for hotel conversion, reflecting rising demand for unique accommodations. Last year, over 90% of luxury travelers sought historical immersion. Notable transformations include Hôtel-Dieu Lyon and Bodmin Jail Hotel, Cornwall. Heritage designs, such as a 19th-century mansion in Marseille and a 1930s Berlin building, are gaining traction for their sustainable, heritage-rich appeal in the hospitality sector.
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Roommaster to Showcase AI-Driven Hospitality Solutions at NoVacancy 2026 in Sydney, September 23-24
15 September 2026💻 Roommaster will showcase its AI-based hospitality tools at the NoVacancy 2026 event on September 23-24 at ICC Sydney, Booth #1151. This is part of Australia’s largest annual hotel industry gathering. Roommaster’s platform integrates reservations, payments, and housekeeping, reducing task clicks by 60% and tripling speed with 99.95% uptime. The AI Guest Management system enhances direct bookings. Their AI suite includes Concierge and Revenue Management for streamlined hotel operations. Attendees can schedule personalized demos during the event.
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Unifocus Launches AI Platform Claira for Comprehensive Workforce Management in Hospitality, Targeting Select Service Segment
15 September 2026💻 [15 September 2026, Dallas, Texas] Unifocus unveiled Unifocus Claira, an AI-driven platform for the hospitality industry, offering end-to-end workforce management. Claira integrates labor forecasting, budgeting, scheduling, and operations in one system, enhancing decision-making and performance. With over 25 years of expertise, Unifocus targets the underserved select service segment, providing comprehensive AI insights and real-time assistance. This innovation aims to streamline operations, improve guest experiences, and boost profitability for hoteliers.
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Guest Recovery Windows Shrink as 88% Expect Faster Responses; Corinthia Hotels Achieves 92% Feedback Response in Under an Hour
15 September 2026💬 In 2026, 88% of customers expect faster responses, but only 37% of companies meet that demand. Increasing expectations for rapid responses, especially in hospitality, have shortened the guest recovery window from hours to minutes. Corinthia Hotels boasts a 92% response rate within an hour for guest feedback. Slow responses risk negative reviews and decreased guest satisfaction, while task-tracking solutions help improve operational efficiency and guest loyalty by resolving issues promptly.
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Pre-Arrival Upselling Can Boost Hotel Revenue with €12 Additional Spend Per Room Night Yielding €613,200 Incremental Revenue
15 September 2026🏨 Hotel upselling, primarily during the pre-arrival window, boosts revenue significantly. For a 200-room hotel with 70% occupancy and a €180 ADR, a €12 average pre-arrival spend per room-night yields €613,200 in revenue—producing €459,900 in GOP at 75% flow-through. Achieving the same via room sales at 60% flow-through demands €766,500 more revenue. Focus on RevPOR, not RevPAR, for real guest value. Strategic, personalized pre-arrival communication maximizes profitability.
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Fragmented Hotel Systems Increase Labor Costs; FCS Solutions’ Platform Boosts Efficiency by Up to 30% Across 2,800 Properties
15 September 2026💻 U.S. hotels in Q1 2026 saw labor costs per occupied room rise 1.8%, while hours reduced 2.3% and housekeeping efficiency improved by 4.3%. Fragmented hotel technology leads to hidden labor costs, as employees manually coordinate tasks due to poor system integration. FCS Solutions, used by 2,800 properties in 70 countries, connects operations to boost efficiency—reporting 40% faster task response and 25-30% increased housekeeping efficiency. Rosen Hotels & Resorts and Caribe Royale Orlando noted improved cross-departmental communication.
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Service and Goods Lifts Enhance Safety and Efficiency in Hospitality, Reducing Manual Handling Injuries by 17%
14 September 2026🛑 Manual handling in hospitality, a leading cause of workplace injury, accounts for 17% of incidents. Goods lifts transport up to 2000 kg, aiding staff by minimizing strain and injury risks. The Health and Safety Executive highlights 511,000 workers with musculoskeletal disorders, resulting in 7.1 million lost working days. Investing in lifts enhances safety and workflow efficiency, crucial for maintaining high service standards in luxury settings.
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Hotel Catering and Convention Business Transformed by Pandemic, Labor Shortages, and Rising Costs, AHLA Reports
14 September 2026🚪 In 2024, 65% of U.S. hotels faced staffing shortages, while 76% were understaffed in May 2024. Costs rose as hotel wages increased by 20% since 2019. Service charges reached 22–26%, with fees adding 30–40% to costs. The FTC’s 2025 rule mandated transparent pricing. AI-driven forecasting helped save over $100 million in food costs annually. Staffing gaps led to menu simplification, affecting service quality.
