London 3rd December 2024 – Leading provider of property management software across the hospitality industry RMS Cloud, has announced a key appointment to its executive team as the company seeks to strengthen its position in global markets.
A marketing expert with over 16 years experience across the travel and hospitality technology space, Sandrine Zechbauer takes on the role of Chief Marketing Officer (CMO).
Sandrine has held key leadership roles in the airline industry, including prominent brands such as British Airways, Etihad and Air France, as well as travel technology software brand Sabre. She joins RMS Cloud from global community software platform Khoros where she was Senior Director of Global Demand Generation.
In her new role, Sandrine will oversee RMS Cloud’s global marketing teams and spearhead the company’s marketing strategy to build brand awareness across its key territories in Europe, the Middle East and Africa (EMEA), Asia and the Pacific (APAC) and the Americas.
This key appointment forms part of RMS Cloud’s strategic growth plans globally, strengthening visibility in both established and emerging markets and solidifying its position as a leading provider of property management technology to the hospitality industry.
Peter Buttigieg, founder and chairman at RMS Cloud said: “With a strong track record of delivering business growth for globally recognised brands through customer-centric, data-driven marketing programmes, Sandrine’s impressive experience across the travel and global technology sectors makes her perfectly placed for this role.
“Sandrine’s appointment marks a significant moment in RMS Cloud’s strategic growth plans, and her vision coupled with the wealth of experience she brings will be vital in driving the brand forward and raising its profile across our key global markets ”
Sandrine , Chief Marketing Officer at RMS Cloud said: “I’m thrilled to join RMS Cloud at such a pivotal time. The company has an incredible legacy of innovation in the hospitality technology space and a clear ambition for global growth. I look forward to working with the team to build on this success, driving impactful marketing strategies that not only strengthen RMS Cloud’s position as a market leader but also deepen our connections with customers worldwide.”
Established over 40 years ago in Melbourne, Australia, RMS Cloud is being used by more than 7,000 properties in 70 countries. With recent investment from private equity firm Advent Partners, the company is poised for further global expansion.
ENDS
Media enquiries:
Victoria Ward
Abode Worldwide
+44 7875 155020
Sophie Power
Abode Worldwide
+44 7845 736129
About RMS Cloud
RMS Cloud’s cutting-edge property management software is trusted by more than 7,000 properties in 70 countries. As a market leader for over 40 years, its scalable, cloud technology makes it easy to manage, operate and grow hospitality accommodation businesses, leveraging a comprehensive suite of native features to increase revenue, streamline operations and boost loyalty by creating an elevated customer and guest experience. RMS has unparalleled expertise and insight, informing the constant evolution of its robust and fully integrated platform. Visit www.rmscloud.com.
