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Bob W to launch in fifth German city after securing aparthotel conversion for 3,300 sq m former Dortmund post office

  • 10minhotel
  • 6 February 2025
  • 3 minute read
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  • Tech-powered hospitality provider to launch 52-unit aparthotel in ‘Alte Post’, Dortmund
  • Bob W has signed a long-term lease with Aroundtown for 3,300 sq m in the former post office 
  • New Dortmund building will be the fifth in operator’s continued expansion across Germany 

Helsinki, 6th February 2025 – Bob W, the tech-powered hospitality provider, has exchanged contracts with Aroundtown, one of Europe’s leading listed real estate groups, to launch a 52-unit serviced apartment offer in a former post office building in Dortmund, Germany.

The operator has signed a long term lease for 3,300 sq m at the Alte Post building, a former post office adjacent to Dortmund’s main railway station. The refurbished, mixed-use asset also hosts over 10,000 sq m of high-quality office space, as well as retail and commercial facilities.

The aparthotel will be Bob W’s fifth in Germany, a key target market for the operator, featuring a selection of high-quality, furnished 30 sq m studio and 40 sq m one-bedroom apartments with kitchens and a co-working lounge. It will take the total number of European cities in which Bob W operates to 18 across 10 countries, with further expansion planned.

The deal comes amid advanced discussions with landlords and property owners in other key German cities, including Stuttgart, Cologne, and Hamburg.

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HOF 2025 “The brand alone isn’t enough, what really matters is the entire ecosystem”

Conveniently located for guests to explore Dortmund, the new Bob W property provides excellent public transport links to the rest of the city via the nearby Kampstraße underground station. The property is also within easy reach of Dortmund’s key attractions, including the Westfalenpark, the shopping district along Westenhellweg and the iconic Dortmund U-Tower.

Niko Karstikko, Co-founder of Bob W, said: “Our expansion into Dortmund is the latest step in Bob W’s mission to revolutionize the hospitality industry across Europe. The Alte Post building is a fantastic addition to our portfolio and a great example of how we’re breathing new life into older properties.

“Bob W continues to lead Europe’s rapidly growing aparthotel market and Dortmund’s vibrant culture, strong business scene, and excellent transport connections make it a perfect fit for everything we do. We can’t wait to bring our blend of flexibility, sustainability and tech-driven service to this dynamic city.”

Fit-out work at the Alte Post building has already begun, with Bob W Dortmund set to welcome its first guests in 2026. 

Bob W is one of Europe’s best-ranked international hospitality providers with a Net Promoter Score (NPS) of 77, and an average guest rating of 4.7 out of five stars. 

Backed by apps that provide a seamless digital front desk and robust customer service, guests can easily select super-early check-ins or late check-outs based on live availability and have access to the mainly chat-based perfect host ‘Bob W’ for recommendations and local tips. The operator’s ‘marketplace’ also connects guests to local breakfast spots, gyms, facilities, and a host of digital products to ensure a truly local experience.

–ENDS–

Media enquiries:

Victoria Ward

Abode Worldwide

victoria@abodeworldwide.com

+44 7875 155020

Stewart Paterson

Abode Worldwide

stewart@abodeworldwide.com

+44 7387 314249

About Bob W

Launched in 2019, Bob W is a tech-powered hospitality operator offering a smarter alternative to mainstream hotels and traditional short-term rentals. Sustainably operated, design-led full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the personal touch and amenities of a short-term rental. Backed by Europe’s leading venture capitalists, family offices, and entrepreneurs, including Evli Growth Partners, ByFounders, Flashpoint, IDC Ventures, Elevator Ventures, Verve Ventures, NREP, Tesi, Taavet+Sten (investment firm of Wise’s founder Taavet Hinrikus and Sten Tamkivi), Wolt co-founder Miki Kuusi, and Supercell co-founders Ilkka Paananen and Mikko Kodisoja, Bob W is building the technology to give every guest an authentic 5-star hospitality experience, at scale, while leading the world’s transition to sustainable hospitality. The company has secured over €70 million in funding to date.

The company’s portfolio expands to over 4,000 apartments in total, with 17 cities in Europe live today, with further rapid expansion underway in existing and new markets.

Check out this 60-second intro video or visit our website for Bob W press pack, images, assets, and more. See Bob W’s Sustainability Report.

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