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Popular campground sees surge in online bookings and slashes admin time with RMS 

  • 10minhotel
  • 19 November 2025
  • 3 minute read
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MAINE, 19 November 2025 – Family-owned Maine campground Acres of Wildlife has revealed a major operational uplift since switching to RMS, saving over 32 staff hours each week, increasing upsell revenue, and simplifying the way guests book and interact with the park.

For more than 45 years, Acres of Wildlife has offered a uniquely nostalgic escape for families in Southern Maine. Home to over 300 wooded sites, a private lake, seasonal events and multi-generational guest loyalty, it’s a park built on tradition.

With a 90% return rate and rising expectations, the team knew they needed faster, smarter systems to keep up with demand.

Previously, guests had to call or email to reserve a site. With RMS, Acres introduced a direct Online Booking Engine and interactive map, enabling guests to choose their preferred pitch. Automated emails and SMS now keep them informed with confirmations and reminders, which is especially useful with bookings often made months in advance. The RMS Guest Portal also gives guests easy access to their booking information whenever they need it.

Tyler Davis, Park Manager at Acres of Wildlife said: “Switching to the online booking engine has saved us over 32 hours a week and online bookings have increased tenfold in less than a year. This switch took a huge load off the team with fewer phone calls, less back-and-forth, and has given them way more time to focus on what’s important – the guests.”

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Before RMS, Acres ran flat pricing and struggled to track extras like golf carts, visitor fees and late check-outs. The RMS Rate Manager now automates seasonal and demand-based pricing, while custom reports ensure no charges fall through the cracks.

Since integrating RMS with Inex’s license plate recognition at the gate, unregistered visitors and late departures are flagged automatically, leading to a 15-20% bump in visitor fee revenue. In July 2024, Acres reported a 36.8% increase in ADR compared to 2020.

Managing RV moves used to be a manual juggling act that often caused last-minute disruptions. With RMS, automated requirement reports keep the team ahead of arrivals, and move data is now tied to guest bookings. RV fixes have dropped from as many as three per week to just one per month, freeing staff to focus on guests instead of operational headaches.

Chris Bonds, VP of Sales North America at RMS said: “Acres of Wildlife is a great example of how a long-standing park can use the right technology to protect its legacy while scaling operations. Their team embraced automation in a way that delivers real value for both staff and returning guests.”

Davis concluded, “We looked at a few systems, but RMS gave us the most value. It had the tools we needed, the pricing made sense, and it didn’t charge extra for every little thing. I tested others, but RMS could actually handle the complexity of a park like ours, and the support team was always there when I needed them”.

ENDS

Media enquiries:

Victoria Ward

Abode Worldwide

victoria@abodeworldwide.com

+44 7875 155020

Aaron Finn

Abode Worldwide

aaron@abodeworldwide.com 

+44 7393 225984

About RMS 

RMS is a leading hospitality platform trusted by over 7,000 businesses across 70 countries and all hospitality verticals. Designed to streamline operations, elevate the guest experience, and foster sustainable business growth, RMS connects people, technology, and places. With a comprehensive suite of tools and real-time insights, RMS empowers operators of hotels, serviced apartments, short-term rentals and campgrounds to thrive in an ever-evolving and competitive industry. Discover more at www.rmscloud.com.

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